Prime View The 10 most prominent healthcare companies_primevi | Page 28

JM Nutrition Holistic Approach Towards Healthy Life JM Nutrition was founded in 2013 and was a result of Juhi Mimani, founder of JM Nutrition’s childhood passion with fitness and health. Since then, as a business, they have grown from strength to strength. They started with just one collaboration with a gym and at present they have collaborations with multiple healthcare clinics, doctors and hospitals. The journey has been spectacular. Exemplary Services that Believes in Strengthening the Core JM Nutrition is a provider of customised health and diet services. Juhi truly believe in healing an individual from the core. For her, fitness and health on a long term is ultimate goal and not short term weight loss. Something which cannot be accommodated in his/her lifestyle should not be started. Health is about being consistent. Each individual is different, having different ailments and lifestyle, so their diet plans are customized accordingly. Backbone of the JM Nutrition Juhi Mimani is the founder and Chief Nutritionist of JM Nutrition. She is the heart and soul of the brand. It is her personal approach and expertise in providing every client a customised nutrition plan that has made JM Nutrition such a success in the nutrition industry. Juhi is actively involved in further understanding of cutting edge nutritional research as well as using their daily foods to enhance one’s health. Juhi’s Opinion on Current Scenario, Major Challenges, and Opportunities of the Indian Healthcare Sector The major challenge which JM Nutrition is facing currently is the loss of trust in the healthcare industry. There is so much information available on the web which confuses the population. As a nutritionist Juhi says, “I believe in optimum nutrition which requires a step further. Each one of us needs professional help to reach their optimum health, whether its weight management or disease management.” She further added, “The evolution of the Juhi Mimani Founder sector calls for involvement from all stakeholders and the use of innovation to bridge intent and execution. India has the opportunity to leapfrog a lot of healthcare problems that developed nations are grappling with.” Major Challenges JM Nutrition Faced Juhi describing the challenges faced by the company is, “My patients coming and asking for these so called “fad diets” without understanding the details of the same. A nutrition plan is a complex and customised plan, it cannot be applied randomly to any patient. We have to make our patients understand that these plans have to be made as per each one’s personal physical and mental state which should lead to long term health and fitness.” 28