Prime View The 10 most prominent healthcare companies_primevi | Page 20

Striving on Each and Every Minute Detail to be a Big Name
The key Strength of the HCS offering is its understanding of the Hospital business. First and
foremost the team of HCS consultants who devote their time to bring the project alive,
secondly each and every person in the team enjoy working in the Hospital environment. While
acquiring talent for HCS, the firm ensures whether fresher or experienced, they understand the
business of consulting. Also, whether the project demands one man or group of consultants
from varied background, they are aligned to the philosophies of the Hospital & their promoters.
One of the key focus area is Quality Management and have established hundred plus key
performance indicators to evaluate the entire functioning of the Hospital and is in line with
accreditation guidelines. Another area of expertise is creating Marketing, Branding and
communication of the Hospital; once they take up any Hospital project they tend to devise
complete Marketing Plan and Integrated Marketing Communication strategy. The company
has partnered a few digital marketing companies to create a platform for every hospital they
cater to, has its own presence felt within the area and beyond its expectations at a reasonable
cost.
Burning the Midnight Oil
One of the interesting thing HCS is striving hard to accomplish is to extend its services to
sick units, who are unable to survive in the competitive world. The company as a team has
planned to pick one at a time such hospitals and help them revive to an extent, that it becomes
cash flow neutral from cash flow negative. The firm does SWOT analysis of the project and
try to understand how as a business, they can leverage the strength in favor of the hospital and
work on the Gaps or Weakness.
Most of the time, the challenge is to get the funds for the Hospitals. In absence of any funds
they have to identify services, which will generate immediate revenue for the Hospital. In other
case, the company might have to approach community to donate funds.
So HCS stepped in to focus on the building block of the organization and help them create
strategies to add services and specialties, to generate revenue or profits for the hospital based
on the market survey and feasibility studies. First and foremost, they added more Out Patient
Departments & consultants like created an OPD for Dental, Opthal, General Physician, ENT,
etc. and got a diagnostic partner on board to give quality reports to consultants, they established
Pharmacy, since patients relative were asked to go out to get medicine. They also identified gap
in critical care, thus established ICU (Pic.2) followed by Dialysis Unit (Pic.1), since in the
vicinity,there were hardly any Intensive care setups and no dialysis set-up. They also added
Surgeon both General and Orthopedic on board, so the under utilized OT can be utilized, got
Intensivist on board to get the critical care going, replaced the outdated generator with the new
one and many more. Thus, by creating a good infrastructure helped hospital gain footfall and
ultimately cash flows.
URL: www.healthcareconsultingservices.in
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