Prime View The 10 Most Emerging Startups of 2018 | Page 24

Our company, Bigsmall.in recognized this gap in the gifting industry which was fast becoming
monotonous, as gifts started deviating from their intended meaning. We believe that every gift
should be unique in itself it should capture the importance of one’s relationship with the
recipient. It should remind them of the person at the mere act of looking at it. As a famous quote
goes, "Those gifts are ever more precious, which the giver has made precious”. The perfect gift’s
pure sentimental value always transcends its material value it should be something the recipient
treasures forever, regardless of its actual value. The item should have a surprise element to it too
a predictable gift is never an enjoyable one. It should also have some sort of functional utility.
The ideal gift sounds well and good in theory but now that you think about it, how would you
go about constantly knocking the socks off of different people with different personalities, with
whom you share different relationships, on different occasions? At times, it’s the thought that
there aren’t enough unique gifts out there that makes us resort to the boring old gifts. In others,
it’s the perceived lack of availability which makes you go for cop-out gifts. Fortunately, in the
information technology era, unique, quirky and personalized gifts are only a click away, from
cosy comforts of your home.
E-commerce websites such ours, now cater to this niche market, serving all the personalized
gifting needs for people with a variety of interests, likes, differing occasions, and relationships.
Know a travel enthusiast? A travel essential to make their next journey more comfortable and
memorable could be a thoughtful gift. Is your best friend a sports enthusiast? Then perhaps a
unique piece of sporting merchandise or a sport themed goodie could be ideal for their collection.
A party animal? Gift them something which will make their next party much better than the
previous ones. Superhero maniac? Superhero collectibles are never out of vogue. It’s about
providing personalization through the gift itself but also through the whole experience of gifting
itself. Providing features such as customizable handmade notes, which add an extra dash of
personalization such small tidbits can go a long way in changing a person’s day upside down
through a gift after all, the manner of giving is just as important to the art of gifting.
The human race prides itself in being the most evolved life form on the Earth a species that is
constantly evolving every day, every minute, and every second. We constantly aspire to better
our previous selves and advance our race as a whole. Yet, gifting, an extremely vital form of
social interaction between humans, is becoming a forgotten art-de-evolving, so to say. “To give
anything less than your best, is to sacrifice the gift”. It’s time we give it our best bring gifting
back with eclectic creativity and show just why we consider ourselves the most superior race on
the planet.
Author Yatin Hans is the founder of the online creative gifting portal Bigsmall.in. A 27-year-old
with a marketing background, his objective is to revolutionize the gifting industry in India with
innovative and personalized gifts. His other interests include playing soccer and traveling.
bigsmall.in
24