Prime View The 10 Most Emerging Startups of 2018 | Page 21
Current Scenario of Industry
According to BrandonWheelz, the current scenario is there is notable shift of market from a blue ocean to red
ocean in major cities like Bangalore, Chennai, Hyderabad, Mumbai & Delhi/NCR. However, the major
challenge posed in front of market is lack of clarity on Government/RTO approvals as it changes from city to
city.
Major Contributing Factors Behind Company’s Success
The major cause of company’s success is consistency. As it’s known that the difficulty faced while working
in a new/blue ocean market, results can’t be immediate, a lot of ground work needs to be done and the
difference the BWZ team brought in – was the Consistency with which the company executed their job that
was backed up with a Goal and Plan.
BrandonWheelz uses Technology & Transparent
Process to give Real-time Status of campaigns for our
Customers. The 3I’s are the pillar of every campaign
we do: Innovative, Informative and Inspiring.
Factors that Contributed to Build Long-term Customer Relationship
Media is all about visibility and brand recall, consulting the customer and offering them the right strategies
is the key to success. Do not impose or force the customers to buy your media, if it is not a fit or fruitful to a
particular product. Setting Goals is important to turn invisible into the visible. They say "Your expertise has
tremendous value. You are offering your expertise, not asking to be hired."
Bright Upcoming Future
BrandonWheelz plans to expand their business and scale into other cities in India and also kick start their
maiden international journey in 2019. The future of car branding is turning it into a powerful digital tool.
www. brandonwheelz.com
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