Prime View The 10 Most Emerging Startups of 2018 | Page 21

Current Scenario of Industry According to BrandonWheelz, the current scenario is there is notable shift of market from a blue ocean to red ocean in major cities like Bangalore, Chennai, Hyderabad, Mumbai & Delhi/NCR. However, the major challenge posed in front of market is lack of clarity on Government/RTO approvals as it changes from city to city. Major Contributing Factors Behind Company’s Success The major cause of company’s success is consistency. As it’s known that the difficulty faced while working in a new/blue ocean market, results can’t be immediate, a lot of ground work needs to be done and the difference the BWZ team brought in – was the Consistency with which the company executed their job that was backed up with a Goal and Plan. BrandonWheelz uses Technology & Transparent Process to give Real-time Status of campaigns for our Customers. The 3I’s are the pillar of every campaign we do: Innovative, Informative and Inspiring. Factors that Contributed to Build Long-term Customer Relationship Media is all about visibility and brand recall, consulting the customer and offering them the right strategies is the key to success. Do not impose or force the customers to buy your media, if it is not a fit or fruitful to a particular product. Setting Goals is important to turn invisible into the visible. They say "Your expertise has tremendous value. You are offering your expertise, not asking to be hired." Bright Upcoming Future BrandonWheelz plans to expand their business and scale into other cities in India and also kick start their maiden international journey in 2019. The future of car branding is turning it into a powerful digital tool. www. brandonwheelz.com 21