Prime View The 10 Most Emerging Startups of 2018 | Page 19

Company’s Success is Contributed to Seeking Cancer at Early Stages
The USP of Asvin is to provide fastest solution to the problem related to the field of Cancer diagnosis. With
this, the company is able to guide the patient for early treatment of cancer which could save their lives from
this deadly disease which is unfortunately at its peak today.
Asvin’s motto says it all. Molecular Diagnostics enables understanding of diseases at much early stage, which
is not possible using the traditional methods. The company aims to provide direct access to personalized
medicine for patients in India by promoting fully integrated and broadly applicable molecular diagnostics.
Their platforms can be used in a wide variety of healthcare settings to enable rapid and high-quality care close
We pledge consumer happiness and health. Providing
highly automated instruments in combination with
novel and broadly applicable molecular diagnostic
assays, ASVINS LIFETECHNOLOGIES enables
molecular testing in a wide variety of medical fields.
Integrated Factors that Catalyze Creativity and Innovation at the workspace
Employee Happiness and Positive Work environment is very crucial for success of any Company in the
modern world. The company believe in Give positive reinforcement, Show gratitude, Spread happiness,
Motivate others, Celebrate wins, Encourage positive thinking, Change the way you respond, Get moving,
Encourage fun, Share your gratitude and Engage in random acts of kindness. Combination of all these factors
consolidate the foundation of company.
Strategies Followed by Company to have Long-term Customer Relationship
In this competitive world customer relationship and satisfaction is most important factor. So to have an extra
advantage over the competitors, the company follows the strategies like engage your customers through
website, email messaging, and social media posts and make sure you’re engaging the customers and
increasing their personal connection. Find opportunities to meet your customers in person, using experiential
marketing techniques to announce, invite, and follow up afterward. Explore their social media influence. The
company tries to offer brand experience to its customers and make connections that add value to the
customers’ lives, which will in turn make them want to keep buying from you. Make customers feel special.
Responding to every concern a customer faces.
Asvin’s Future Plans
At present, Asvins Lifetechnologies is offering complete automated Solid and Liquid biopsies for Lung,
Colon and skin cancer. In the near future, they would be dealing in MSI (Micro Satellite Instability) for
determining lynch syndrome in Colon cancer, Breast Cancer (BRCA1 and BRCA 2) mutation test and Gene
fusion panel for testing variety of other mutations e.g. ALK, ROS1 etc. In the next couple of years, the
company plans to expand in the field of Immunology, Microbiology (infectious, respiratory diseases) and
www.asvins.in
19