Price Comparison Websites Market - Global Industry Analysis , Size , Share , Growth , Trends and Forecasts 2017 – 2020 Executive Summary :
A price comparison website is a search engine , which people use to compare the prices of different products . These websites are also called comparison shopping website , price analysis tool , comparison shopping agent , shopbot , etc . Along with prices , many other categories for comparing the products , such as features , quality , etc . are being added on these websites .
Price comparison websites provide many benefits to both consumers and the suppliers . Consumers get convenience , increased choices , saving of time , etc ., while suppliers are benefitted by increased visibility , new customers , etc .
The price comparison websites can be segmented into Insurance , Energy and Others . Insurance segment includes motor insurance , home insurance , travel insurance , etc . Energy segment comprises of gas , electricity and others . Other products included in the market are broadband , mobiles , digital TV , etc .
The Price Comparison Website Market is expected to increase at a significant growth rate during the forecasted period ( 2016-2020 ). The global price comparison website market is supported by various growth drivers , such as increase in smartphone users , increased internet penetration , increasing switching market , etc . Yet , the market faces certain challenges , such as issues related to reliability and trust , lack of knowledge , etc .
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