Press Interview Fundamentals Press_Interview_Fund - digital

Press Interview Fundamentals Transitional Phrases Phrases To Help You Get Your Point Across Or Back On Message • But the point I’d like to make is… • The real point is… • Let me add something to that… • Another thing I’d like to men- tion… • Let me mention something else… • There’s something else I’d like to point out… • Another Point I’d like to make… • There’s another aspect to that question I’d like the viewer to focus on… • There’s something else we should be looking at… Responses to contentious questions • On a related topic, let me say… • That’s not really the issue; the issue is… • That’s not the question, the question is… • The questions I get asked most often is… • Let me answer this way… • I think the best way to answer that is to tell you what we’re try- ing to do… • If you’re asking me (phrase in your own terms)… • Before I answer that, let me point out that… • First, let me point out if I may… • I think you have to look at it from a different perspective… • That’s not the way we see it at (name your company) • There’s another way to look at that… • Are you saying…? What I’m saying is… (then state what you want) Use with caution • (Reporters Name) that’s not the question I was hoping you’d ask 12 ©2016 Austin Group Consulting.llc

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