Press Interview fundamentals - EXCERPT Exerpt Press_Interview_Fund_ | Page 7

Press Interview Fundamentals
Introduction
Let me take a moment to say thank
you for purchasing this book
designed to provide you with the
fundamentals of press and media
interviewing.
This guide will properly prepare you
for interviews with electronic, digital
and print media.
I realize there are many other resources out there competing for your atten-
tion, and I appreciate you entrusting me to help you achieve your goals.
When it comes to the interview, there are two basic components of a “good”
interview are 1) style – how you look; and 2) substance – what you say.
The inspiration behind this book is to help people understand that Style and
Substance can determine how well what you say is actually accepted and
absorbed by an audience.
In this book, you’ll get information in key areas the interview including
Style and Substance; Things To Consider; Crafting the Message; The
Interview Presentation; Getting Back to Message and Putting Words in
Your Mouth. Interviews can be what you need and want them to be and
I’ll show you how.
©2016 Austin Group Consulting.llc
i