Press Interview fundamentals - EXCERPT Exerpt Press_Interview_Fund_ | Page 9

Press Interview Fundamentals About The Author Lynn is managing director at Austin Group Consulting, LLC, a brand, public relations and executive leadership development firm designed to coach, guide and empower transformational visionary leadership development. With more than 15 years of executive lead-ership experience at fortune 500 companies, Lynn’s professional portfolio include lead-ership roles at Aston Martin, Jaguar, Land Rover and Harley-Davidson Motor Compa-ny. Lynn graduated Magna Cum Laude from Washington Adventist University, earned an MBA from Capella University. She holds a Six Sigma Green Belt Certification and is both an Ultimate Success Masterclass graduate and Coach Lynn Austin, is someone with first-hand knowledge and experience as both the interviewer as well as the interviewee. When it comes to press inter- views, it helps to have the tips and techniques on realities of the press inter- view. With a good foundation and understanding of the process—walking in to an interview, you can make the experience one filled with all you hoped to accomplish. Interviews give you the opportunity to put out a message to the world and this guide will show you how to have a smart, business-savvy approach to an effective interview experience. ©2016 Austin Group Consulting.llc iii