Press Interview fundamentals - EXCERPT Exerpt Press_Interview_Fund_ | Page 13

Press Interview Fundamentals Style Eye contact • Look at your interviewer and only your interviewer when you are talking • If the interview is remote-style, look at the camera lens. Positioning • Men – Put both feet on the floor without crossing your legs • Women – It is acceptable to cross legs at either the knee or ankles Hands • Use your hands naturally, hand gestures help you to be a “real person” for your audience Live TV • Be yourself, at your best and tell what you want to tell. Clothing • In general conservative is best – no checks, stripes or busy patterns that will distract your audience from what you are saying. - - Men: Solid blue/gray suits; blue or pastel (not white) shirt and non- flashy bold-patterned tie. - - Women – Strong colors (preferably not black or red); skirts should cover knees; makeup should be subtle; avoid dangling earrings or flashy jewelry At the end, remain seated until told you’re off the air! ©2016 Austin Group Consulting.llc 1