The concept of a film accompanied by a live event is not new, but it has never been done on such a large scale or with the advance planning that is being done for Jungle Red. The creators of Jungle Red were inspired by cultural touchstones such as The Rocky Horror Picture Show, The Wall and The Who's Tommy.
Similarly, Mike Birbiglia's Sleepwalk With Me, now showing in 125 cities, is a great example of how innovative marketing can secure an audience for independent films. It beat The Avengers at the box office, earning $2M the first weekend of its release. Sleepwalk found its success by using social networking and other grassroots campaigns to create a buzz about the film and use fan support to get it distributed worldwide.
Film festivals provide another key market for Jungle Red. The film will be submitted to top festivals, including but not limited to Sundance, Cannes, Toronto and Tribeca.
Social media campaigns will be created not only to attract new fans, but also to reach out to the existing followings held by all the creative team members of the project. Partnering with the UNDP to launch the film globally wiill open up a massive market right from the start. The UNDP HIV/AIDS Practice, a supporter and beneficiary of this film, already has 1 million followers on Twitter and 250K likes on Facebook.
Our goal is to attract monetary investment for the film. JUNGLE RED is leanly budgeted at just over $6M, making investor recoupment and revenue on the backend very achievable, while still providing all of the production resources and acumen necessary to make a great film.
We are offering a standard 20% premium on investment, as well as a pro rata percentage of the 50% of the backend revenue shares. With that being said, there is some flexibility in what we can offer investors, depending on the level of interest and received equity proposals.
The involvement of well known ‘name’ actors that we are going to sign to the film will raise the film’s potential for distribution and profitability.
Additionally, we will shoot and edit in New Orleans, which offers a very generous 35% tax credit at completion of production. In addition, we intend to utilize the FCAP program for select crew positions which subsidizes 50% of wages to further offset production expenditures and take advantage of Louisiana's execptional tax incentive package.