Premiere San Antonio Show Preview 2024 | Page 54

BUSINESS & PERSONAL DEVELOPMENT

Recruiting 101 ( For Owners & Managers )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
SUNDAY 10:00 - 11:00A
As a leader , the reality is that your staff supports your salon as much as your customers , and that a powerful team can make a huge difference for your business . This course teaches recruitment strategies that attract the right people at the right time . It shows you the tools and systems needed to recruit the right team . Topics covered :
• Best recruiting methods for “ new ” versus “ experienced ” technicians
• Maximize your advertising effectiveness and recruit the best
• Understand which interview techniques work best and when
Financial Fitness – 6 Surefire Ways to Increase Your Profitability Today ( For Owners & Managers )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
SUNDAY 2:30 - 3:30P
Making more money means learning how to turn top line sales into more bottom-line results ! This class will break down 6 critical areas that you can identify to help you give your bottom line a boost . You will rate yourself in 6 areas that support profitability , learn key financial performance indicators and how to improve them , and understand how to become more financially organized .
Marketing Your Way to More Money ! ( For Anyone )
STEPHEN GOMEZ BUSINESS COACHING featuring STEPHEN GOMEZ
MONDAY 1:00 - 2:00P
It ’ s more important than ever to distinguish yourself amongst your competition . This requires not only a complete understanding of who you are and your competitive advantages but a consistent and thought-out way of delivering it . We will outline branding concepts , giving you suggestions on evaluating the strength and effectiveness of your marketing strategy , and providing an initial blueprint on the next steps to improving your results . Learn 3 parts to powerful branding , how to create & launch successful marketing promotions , and understanding the branding cycle in your business .
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Using Short Form Video to Gain Clientele
THE SOCIAL CHEERLEADER featuring ALI SCHNEIDER
MONDAY 1:00 - 2:00P
In this exclusive class , I ’ m going to share my journey from being broke to making six figures in just 4 months , all by harnessing the power of short form video ! You ’ ll learn my proven strategy to grow a following of 200K + loyal fans , master video marketing to market yourself in 2024 , and create compelling short form videos that convert viewers into clients . Discover how to leverage platforms like Instagram Reels , TikTok , and You- Tube Shorts to maximize your reach , build authentic connections through storytelling , and stay consistent with your content creation even when results aren ’ t immediate .