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Hottest Hair Trends Your Clients Can ’ t Live Without
REDKEN featuring Sam Villa & Brayden Pelletier SUNDAY 10:00 - 11:00a I ROOM 220 Looking for the latest , insta-worthy hair inspo ? Join Sam and Brayden as they share some of the latest hair trends buzzing on social media and how to achieve them .
Matrix Signature Blonding
Matrix featuring Michelle O ’ Connor SUNDAY 10:00 - 11:00a I ROOM 221D Join Matrix Global Artistic Director Michelle O ’ Connor to learn how to create pops of brightness or dramatic lightness with strategic , multi-dimensional blonding + color placement . Techniques for all clients + all hair patterns from straight to wavy to curl + coily .
Redken SEQ Featuring : Adrienne Dara
REDKEN featuring Adrienne Dara SUNDAY 4:00 - 5:00p I MONDAY 1:00 - 2:00p I ROOM 220 Adrienne Dara is a blonding specialist and educator . Her education platform , “ The Lightening Library ” features her inspirational yet attainable blonding results , all ending with the # 1 Demi Permanent toner , Redken ’ s Acidic Shades EQ . Learn how Adrienne formulates for success and why SEQ is her # 1 tool .
Ultimate Balayage
Matrix featuring Danielle Keasling
SUNDAY 1:00 - 2:00p I MONDAY 10:00 - 11:00a I ROOM 221D Are you ready to elevate your balayage techniques to the next level ? Matrix Artistic Director Danielle Keasling shares her expert techniques , best kept secrets , and tips to take your hair painting + blonding skills to the next level !
Curls , Curls , Curls !
REDKEN featuring Jamal Edmonds & Lori Zabel
SUNDAY 1:00 - 2:00p I MONDAY 10:00 - 11:00a I ROOM 220 Join Lori and Jamal as they walk you through two amazing hairstyles for curly girls ( as seen on tik tok ), from start to finish . Full Curls and the Curly Shag .
For additional classes with REDKEN > see page 8
Styling For Any Celebration
Matrix featuring Michael Albor SUNDAY 2:30 - 3:30p I MONDAY 2:30 - 3:30p I Room 221D Learn classic to editorial styling techniques + tips from multi award-winning Matrix Artistic Director Michael Albor . Michael shares his secrets to flawless finishing tips for checking balance , adding volume and timesaving shortcuts to take your styling to the next level .
Artistry and Innovation
CHI by Farouk Systems SUNDAY 9:00a - 6:00p I MONDAY 9:00a - 5:00p I Booth 1319 Artistry and innovation collide at CHI by Farouk Systems to bring stylists an exclusive event featuring the LG CHI Color Master Factory , an industry-first color machine for the digital age . Watch as a CHI by Farouk Systems expert gives you a step-by-step tutorial on how this revolutionary technology will formulate , dispense , and manage color .
Latina Iluminado ( English + En Español )
Matrix featuring Robert Santana SUNDAY 2:00- 3:00p I ROOM 302C MONDAY 2:30 - 3:30p I ROOM 220 In this class you will learn how to create the most gorgeous Latina blondes of the season with Matrix Artistic Director and Master of Color Robert Santana ! ¡ En esta clase aprenderás a crear las rubias latinas más hermosas de la temporada con el Director Artístico y Maestro de Color de Matrix , Robert Santana !
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