The Professional
Professional G
Noble & Professional
Room 113A
How is Your Brand a Super Hero?
Chris Noble
SUNDAY 12:30 - 1:30p
MONDAY 10:00 - 11:00a
Room 113B
Your Name Here!
Product Development & Launch Edition
SUNDAY 11:15a - 12:15p
Branding is the promotion of a particular product or company by means of
advertising and distinctive design. Strong brands have personalities just like
people. They speak in a particular way, can be easily recognized and behave as
you would expect.
In this session with The Professional, you will learn:
• How to create a brand platform
• Brand positioning and brand value development
• How to identify your primary audience
Ever been inside of a beauty supply store and imagined your name on a line
of products. Are you a stylist that makes custom formulas for each individual
client hair needs? Well, with a little work, that dream can become a reality. Chris
Noble, founder of HairCology Products, will give you step-by-step instructions
on how to create your own product line from the vision to the finished packaged
product. Also, learn the common mistakes that most product founders make that
will prevent you from falling into that same trap. What’s your brand name?
See page 45 for an additional class by Chris Noble
Knowledge by Niki
Niki Smith
The Statements Project
Room 113A
Why Did you Open the Salon in the First Place?
Nik Trowbridge
SUNDAY 3:00 - 4:00p
It’s no accident that you’re reading this class description. You thought your talent
was going to sustain you and now you’re realizing that talent is not enough. This
class is to all salon owners that are tired of barely surviving.
Restructure your salon in these areas:
• Top 5 reasons businesses fail
• Why your vision matters
• Salon retail, merchandising, marketing and branding
• The new salon model “Salon Co-ops”
• Paper makes permanent (contracts)
• Booth rental vs. commission
• How to hire and who to fire
• Are you covered?
Money Come – Money Go
MONDAY 12:30 - 1:30p
SUNDAY 1:45 - 2:45p
Learn how to create a brand that represents a way of life for your clients and
potentially make more money. Keep it simple, do what you know and do it well.
Express your brand with character, create a culture around that character, sell
possibility and have purity of purpose. Most importantly, “deliver the goods” by
having follow through and dedication.
How to Become a Multimillion Dollar Salon
MONDAY 1:45 - 2:45p
The key to the growth of your company is how much money you make. Learn
the 2 methods to increase sales. Discover the emotion behind price increases,
the 6 components of the pricing suites, how to set up a profitable commission
structure, how to retain your staff long term by creating retention, productivity
and re-booking momentum and teach your team to handle complex guest
consultations and respond to unsatisfactory guests.
Calling all salon owners! Are you tired of slaving behind the chair, having
unreliable staff, seeing the money come in but having no idea where it all went?
Making money is easy; keeping it is the struggle. You can’t fix the problem if you
don’t know what’s broken. This class is designed to show you the money!
We will discuss:
• 3-month money challenge
• How much product does one client use?
• What is each client worth to you per cycle?
• Gross profit/net profit
• How to save $10,000 in a year
Room 113A
Building a Clientele with Love Branding
WooCutz TV
Room 113B
Dream Chasing to Dream Living
Angelo Padin
SUNDAY 12:30 - 1:30p
Build a story around your brand and learn how to become marketable online.
Learn how to utilize social media to increase your business through your content,
consistency and engagement. What is ecommerce and how can you benefit from
it? Balance old and new techniques to find out what works best for you and your
business. The industry is constantly changing and social media can no longer
be ignored!
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