The Santiago Brothers
SoHo for Men
Room 116
The Clipper Concept
Carlos Santiago
Terrence Manning
SUNDAY 11:15a - 12:15p
Come and experience the first installment of an action packed 3-part
educational course! Featuring one of the industry’s leading educators, Carlos
Santiago. In this clipper 101 portion we’re getting back to the basics, as we
celebrate 100 years of barbering history with electrical clippers by creatively
blending clipper facts and fundamentals with a step by step breakdown and
execution of a gentleman’s taper with style to perfection.
Room 116
Professional Men's Cuts from CEOs to Superbowls
SUNDAY 4:15 - 5:15p
MONDAY 10:00 - 11:00a
Regardless if your client is a corner office executive, a professional athlete or a
gentleman looking for a refined look, there are some key techniques and styles
for men looking for a timeless professional cut. In this class, learn from the
barber for the New England Patriots and several Fortune 500 executives on his
expertise in providing your male clientele a cut and style they’ll love and build a
rapport of repetitive business.
Fade-N-Vogue
SUNDAY 1:45 - 2:45p
Continued in this second segment we explore the detail of a quality blend,
understanding your clients’ needs, guideline placement, weight line placement
plus removal with precision and transitioning effortlessly from smooth skin to a
modern trend cut flawlessly and so much more. This is a class intended for all
skill levels whether a cosmetologist or barber.
ClockPoint Hair
Jay Caldwell
@Clockpoint_hair
Dave Diggs
Barber Academy Room 116
Dave Diggs
Tee The Barber
Vice Cutter
Aaron Flowers
Barbering for Cosmetologists
SUNDAY 3:00 - 4:00p
Are you a cosmetologist that wants to
improve your barbering skill set? Are you
intimidated by clipper cutting? Do you have
the professional tools needed to service
male clients? Are you lost on what tools
to buy? Do you have trouble executing the
latest and trendy styles? Learn how to
understand your clippers so that you can
unlock your hair cutting creativity. This
class, lead by Andis Educator Dave Diggs
will share the ins and outs of exact clipper
techniques to perfect your barbering skills.
Undercut designs and hair designs have been booming with popularity with
recent years. This course provides the foundation for boosting your skills and
knowledge on the executing alluring styles. You will be immersed in hands-on
live demos and detailed tutorials from a highly qualified instructor. In the end,
you’ll be able to create everyday, runway and street trends with a modern
approach. Participate today to learn how to master these trendy hair styles.
See page 70 for additional education by
Dave Diggs Barber Academy
Barbering at Its Best
SUNDAY 10:00 - 11:00a (Room 116)
Why do the smallest details make the biggest difference? What
is the biggest reason for high retention percentages? The dynamic details… adding
the smallest finishing touches will be the difference between a $25 cut and a $50
cut. Personalization does not start when you are servicing a client in the chair, it
starts way before they even get in. So be ready, prepared and use details.
The Q-CODE ™ - Self-Educating Class
MONDAY 12:30 - 1:30p (Room 117)
Learn the key to identifying the action angles that make up every single
haircutting result. Modify the natural actions of any platform artist or instructor
by using the three angles that form. Duplicate all the hottest trending haircutting
techniques in the industry. It’s as simple as 1, 2, 3.
See page 54 for Hands-On Workshop by ClockPoint Hair
Presented by SalonCentric
Summit Salon
Business Center
Understanding Undercuts & Hair Designs
MONDAY 1:45 - 2:45p
Room 116 & 117
Jessica Luppold
Room 117
Barbershop Solutions for Today’s Barbers & Owners
SUNDAY 4:15 - 5:15p
MONDAY 10:00 - 11:00a
We’ll help you take the first steps towards achieving your barbershop’s full
potential with strategies for recruiting qualified barbers/stylists, implementing
growth strategies relevant to the current state of the industry, growing your
staff and company, reinvigorating your education, retaining more new business,
boosting productivity and profit and more! Bonus: Attend this event and receive
a complimentary one hour strategy session with a Certified Summit Salon
Barbershop Consultant (a $200 value)
See page 66 for additional education by
Summit Salon Business Center
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