Hair Trends
Sequence Professional featuring Shameeka Stanley
Mastery of Smooth, Frizz-Free Hair
Sun & Mon 2:30- 3:15p
Room 118A
Learn how Sequence Professional artists demonstrate the mastery of smooth, frizz-free and instant manageable hairstyles on natural and relaxed hair with Authenticate 2S a Re-Engineering Treatment that will last up to 16 weeks. This Sequence class provides the foundation for all strengthening techniques and expands confidence on all textures using Sequence products.
Expert Color Solutions
featuring Elaine Travis
Let’ s Kick Some Brass Sun & Mon 12:30- 1:15p
Room 120B
The number one struggle in hair color is fighting brass. I will share with you how to avoid it and how to fix it in this eye opening class. Blondes, brunettes and redheads will all benefit from your new approach to brass free color when you understand how it is really created. You will become the“ go to” expert in your area when you master this understanding of avoiding unnecessary warmth and your new guest count will soar!
See page 54 for an additional class by Expert Color Solutions
Muk Haircare USA featuring Nadine Donovan(@ personalisedhairdesign)
Colour, Styling and Updos Sun 3:30- 4:15p
Room 126B
Stop by for a quick introduction to Muk’ s new Hybrid Cream Hair Colour, which offers an infinite color palette and artistic freedom for the most creative and discerning colorist. Stylists will learn how to prepare clients’ hair before styling, intricate techniques for bridal and special occasion styles, best practices for braiding and vintage“ pin-up” styles and more!
See page 36 for an additional class by Muk Haircare USA
Crazy Color ®
NEW!
So What Are You Waiting For It’ s Time to Live Your Life in COLOR
Sun 9:00a- 6:00p & Mon 9:00a- 4:30p Exhibit Floor • Booth 717
Crazy Color ® was launched in 1977 in the midst of the punk rock explosion in Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tired of the same natural color palette. Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades.
Presented by
SalonCentric
Agadir ™
International
featuring Carlos Gonzalez, Casey Terramoccia & Edgar Gallegos
Agadir Original, Agadir Hair Shield 450 & Agadir MEN
Sun 9:00a- 6:00p & Mon 9:00a- 4:30p Exhibit Floor • Booth 1411
Stop by our booth to learn step by step how Adagir ™ cleanses and primes hair, nourishes and conditions, repairs and protects. Plus learn 4 different cuts and styles, men’ s hair styling and beard grooming techniques.
Presented by SalonCentric
BIO IONIC
Beauty Powered by Nature Sun 9:00a- 6:00p & Mon 9:00a- 4:30p Exhibit Floor • Booth 1114
Innovators of the hair tool industry, BIO IONIC educators will be demonstrating the ease of creating beautiful, healthy styles with BIO IONIC’ s industry leading professional tools. FREE tools will be raffled off during every product demonstration!
Presented by SalonCentric
OLAPLEX
Discover Olaplex Today Sun 9:00a- 6:00p & Mon 9:00a- 4:30p Exhibit Floor • Booth 1325
One ingredient changes everything.
Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair. From Base Color to Balayage, OLAPLEX multiplies bonds making hair stronger and healthier, while color lasts longer with more vibrancy. Come visit the OLAPLEX booth to learn how to repair all hair types, as using Olaplex in conjunction with all professional chemical service and treatments will ensure the best hair the client has ever had and increase the revenue of the professional stylist.
Presented by SalonCentric
Olivia Garden
Power to the Tools Sun 9:00a- 6:00p & Mon 9:00a- 4:30p Exhibit Floor • Booth 1321
Olivia Garden built a reputation for designing high quality products using state-of-the-art technology. They have unique features, attractive designs and powerful merchandising. Their product categories are hairbrushes, shears, salon tools and apparel. Some brand names are: iBlend brushes, HeatPro Ceramic + Ion brushes, NanoThermic Ceramic + Ion Brushes, SilkCut Shears, CARA VG-10 shear, DoubleClip, Handy Cutting Collar and Slimming Apparel. Come see all of our hot new items in our Booth!
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