Hair Trends
Tru Labs
featuring Kristina Rosato Itely
Hairfashion
Color Training that Brings Art &
Science Together featuring
Nick Trombetta,
Gary Tenore & Daniel Keane
Sun & Mon 11:30a - 12:15p
Room 118B
Whether a new or experienced colorist, this class will provide you with a
new way of looking at color! Explore the chemistry of hair color with in depth
formulations that will help you achieve the level and tone you desire. You will
learn to master the art of formulation, achieve desired results, understand all
color products, embrace new technology and consult with confidence.
Presented by
Tru Beauty Concepts
Scruples
Vanity
Sun & Mon 11:30a - 12:15p
Room 118A
Vanity is the most intense form of attraction. Immerse
yourself in the excitement of color and beauty by creating
unforgettable results and experiences for your clients.
Only a great colorist can recognize their client’s needs. Experience the hair
color that exceeds your clients needs – discover the upcoming season’s most
popular color trends, tips and tricks from the new Vanity Collection from ITELY
Hairfashion. This class is ideal for hair dressers, color artists, texture artists and
professionals who want to stay current with color trends. Bring an open mind
and get ready to experience vanity like never before. #madeinitaly
featuring Franc
JKS International
Hair Care Products
Casual Chromatics Feature
Scruples Creme Color System
Sun & Mon 10:30 - 11:15a
Room 118C
Scruples Cutting by Design shapes are vividly colored with Scruples’ Creme
Color Systems. Together these strong geometric cuts, coupled with dramatic
vibrancy of the Creme Color Systems, produce a bold style statement. Let our
Artistic Team show you how to save time, make more money and broaden your
artistic strength.
Presented by
Tru Beauty Concepts
blowpro
featuring Michael Schuster
Get Better Blow Dry Results Every Time
Sun & Mon 11:30a - 12:15p
Room 118C
Blowpro is devoted to the art of the perfect blowout. Our philosophy stems
from the belief that every woman not only looks, but also feels better with a
great blowout. Our devoted team brings excellence to all our offerings and will
continue to introduce new ways to help all women get better blow dry results
every day.
Sun 11:30a - 12:15p & 1:30 - 2:15p
Mon 11:30a - 12:15p
Room 120A
Often stylists are scared or intimidated by color correction thinking that at the
end they will get uneven results, maybe even damage the hair and that it will be
very time consuming. This class is formatted so you can feel comfortable and at
ease with the challenge of color correction as well as being able to get the client
out in a reasonable amount of time. By using easy to follow charts, diagrams
and a packet that you can take with you along with a FREE full size ALL hair
defender PLEX2 application kit, John Kaytaz will simplify the process along with
share advantages of JKS Italian Colors, developers, bleaching powder and all
hair defender pLEX.
AntidotPro by Scalfix
World of Color
Come join AntidotPro’s Performing Artists as they share with you how
AntidotPro has changed their lives behind the chair and their salon guests.
Our Artists will make you discover a new reality in the world of colour. Witness
how AntidotPro will empower you to achieve results you always wanted while
keeping the integrity of the scalp and yours as a professional.
Curlisto ®
featuring Christo
Master the Art of Curly Hair
Room 118B
Room 118C
Learn to achieve healthy, hydrated curls, perfect your consultation to achieve
the best results and gain further understanding of your client’s curls and
texture. Diametrix Cutting will teach you how to approach any type of curl, from
kinky to wavy, to deliver the perfect cut every time!
24
Quick, Easy Steps of Color Correction
with ALL hd PLEX
Sun 9:00a - 6:00p & Mon 9:00a - 4:30p
Exhibit Floor • Booth 1345
Presented by
Tru Beauty Concepts
Sun 1:30 - 2:15p & Mon 10:30 - 11:15a
Sun 4:30 - 5:15p & Mon 12:30 - 1:15p
featuring John Kaytaz
The beauty industry is there to make you LOOK good!
We are here to make you FEEL good during the process!