Bigger, Better, & Unmissable!
WHAT’ S NEW
150 + NEW BRANDS
Discover a new product and your next favorite brand. PG. 142
Immerse yourself in the artistry and inspiration of color.
PG. 20
MORE PARTIES AND NETWORKING OPPORTUNITIES: Events now start Friday night.
MORE DETAILS ON PG. 8
Redesigned to bring you closer to the action. VIEW THE HEADLINERS & MORE STARTING ON PG. 12
RETURNING FAVORITES
THE VALUE CENTER FOR PROS Back by popular demand! Exclusive deals and deep discounts.
PG. 140
Spa and Wellness Demo Stage: Live demonstrations and cutting-edge wellness trends. VIEW SCHEDULE ON PG. 65
FEATURED EDUCATION
SALON OWNER BOOT CAMP: Empower your business with expert-led sessions. PG. 101
SPA AND WELLNESS TALKS: Insights from industry leaders on the latest trends and innovations. PG. 67
Get ready to explore, learn, and connect like never before!
THIS IS MORE THAN A SHOW— IT’ S YOUR INDUSTRY, YOUR CONNECTIONS, YOUR FUTURE!