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90’ S LENGTH

Length is making a comeback, bringing back that raw, effortless vibe of the‘ 90s. It’ s about embracing natural flow, real expression, and letting hair just be... in its purest, most authentic form. Luckily for us we get to work with it!

Byrd Mena, @ byrdmena

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Hair: Byrd Mena Photographer: Vishal Baharani

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MINERAL SUNSCREEN

In 2025, we’ re continuing to see a surge in mineral sunscreen popularity with an emphasis on innovative, portable formats. Powdered SPF products offering broad-spectrum and blue light protection have become a key trend among consumers, as they’ re easy to take on the go for essential midday SPF touch-ups..

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Eminence Organic Skin Care, @ eminenceorganics

SKINCARE

MAKEUP

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DRAMATIC EYES & MATTE SKIN

The“ clean girl” look is moving aside for a few new styles to take over!

More dramatic makeup looks seem to be making a comeback in the style of either a smokey look using neutral shades, or with glittery, shimmery, looks using touches of colors like pink!

Matte skin is also trending again, with some adding a pop of a bright blush to top off the look.

Between brides and everyday makeup consumers though it seems they are grabbing inspiration from the dramatic eye looks of 2016 and making it their own!

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Kendra Matthies, @ kendramatthies, Makeup by Kendra Leigh