BUSINESS FORUM
The Professional Haircutters Pricing Playbook
Ivan Zoot (@ IvanZoot ) SATURDAY 3:30 - 4:30p I ROOM W304G This is a deep dive into haircut pricing . How to set initial prices ? When to go up ? How much to go up ? How to implement a price increase ? How to handle price increase objections ? Gain the confidence needed to get your pricing in order and your profitability on track .
For additional classes with Ivan Zoot > see pages 35 & 58
Booked Solid : The Ultimate Guide to Getting & Keeping Clients !
Paul Joseph DiGrigoli Seminars featuring Paul DiGrigoli
(@ pauljdigrigoli ) SATURDAY 11:30a - 12:30p l SUNDAY 9:30 - 10:30a I ROOM W304E Whether you ’ re looking to attract new clients , retain your existing clientele , keep yourself from getting bored and burnt out , or looking to keep your passion and excitement alive behind the chair , Paul will share with you how to take your bookings to the next level and beyond and provide you with an abundance of information pertaining to the hair industry . Discover the essential tools that will enhance your abilities – pushing you to top tier performance , and the skills needed to become booked solid .
Give People More Than What They Expect — Customer Service
Paul Joseph DiGrigoli Seminars featuring Paul DiGrigoli MONDAY 1:30 - 2:30p I ROOM W304E The receptionist is the first point of contact for any customer . They have many responsibilities like answering the phone , addressing customers questions , booking appointments , processing payments . The stylist , the assistants , nail techs , estheticians , the massage therapist in the end it ’ s everyone ’ s responsibility to make a customer feel a unique experience . You will learn what really makes good customer service and a culture of excellence . The class will go above and beyond what really happens when you ’ re on point .
For additional classes with Paul Joseph DiGrigoli Seminars > see page 58
Independent Stylist and Suite Marketing 101
Salon . Marketing featuring Lucas Renfroe (@ salon . mktg ) SUNDAY 11:30a - 12:30p I ROOM W304E This class is for Independent Stylists and Suite Owners . Learn how to create a marketing plan that works for you and actually brings in more new clients ! Take a dive into the real world of Digital Marketing and learn how new clients are actually finding stylists in your city EVERY DAY !
Salon Owner Marketing 101
Salon . Marketing featuring Lucas Renfroe (@ salon . mktg ) MONDAY 3:30 - 4:30p I ROOM W304E Learn the marketing tips and tricks that I used to grow our salon from $ 0 to over $ 1 Million in less than 3 years . Transform your current marketing practices and create a New Client Generating Machine ! We will explore your Google Business Profile , SEO , Target Marketing and more . Updated for 2023 !
Destroy Bad Business
Destroy the Hairdresser featuring Cyd Charisse (@ cydcharisse ) & David Bosscher (@ destroythehairdresser ) SATURDAY 11:30a - 12:30p l SUNDAY 11:30a - 12:30p I ROOM W304G In our Destroy bad business class , we will teach you how to tap into emotional intelligence in a way that will transform the way you think , learn ways to increase your capacity for emotional and financial success , and discover how your reactivity in business affects your income . Through our DBB methods , you can fine-tune your path to succeed financially through consciousness .
Stricktly Business
Stricktly Business featuring Scott Missad SUNDAY 2:30 - 3:30p I ROOM W222B MAXIMIZING YOUR CAREER : Achieve greater fulfillment , maximize earning potential , build financial security , and learn how to create an extraordinary career and life with less work .
94