HAIR TRENDS
Coast to Coast Cutting
Ulta Beauty featuring Gilad Goldstein & Justin Toves-Vincilione SUNDAY 11:00a - 12:00p l Room W414B Join Ulta Beauty Elite Design Team stylists Gilad Goldstein @ myguiltycrown and Justin Toves-Vincilione @ ahappyjustin for an expert hair cutting class designed to guide you in creating phenomenal experiences and customized styles .
The Beauty of Finance
Ulta Beauty featuring Anna Manukyan MONDAY 11:00a - 12:00p l Room W414B Join Anna Manukyan , Ulta Beauty ’ s Sr . Director of Education and Creative , as she takes you through the Beauty of Finance - how to set yourself up for success with your finances and what you can do to up your finance game . Anna ’ s expert tips will help you better understand your finances and what you can do now that will set you up for your future .
Leaf & Flower Cutting and Volume Treatment
Leaf & Flower MONDAY 11:00a - 12:00p l Room W414C Join Leaf & Flower for advanced layering techniques for creating effortless texture and movement on both fine and thick hair while using the latest in-salon professional services and hybrid products designed to increase your ticket price without adding time to the appointment .
Ironworks - Thermal Styling
Aquage featuring Katie Brenner SUNDAY 11:30a - 12:30p l Room W222B Creating today ’ s red carpet styles demands knowledge , speed and efficiency . From dramatic updo ’ s to stand-out down do ’ s , Ironworks is all about using thermal appliances to transform the hair you ’ ve got into the styles you dream of . Discover the secrets to transforming any hair texture using thermal appliances . Learn to achieve different levels of hold , create dramatic shapes and patterns using ceramic flat irons , curling irons and crimping irons . Become the ‘ celebrity stylist ‘ in your salon !
Rooted in Rusk – The Alex
RUSK featuring Katie Brenner SUNDAY 4:00 - 5:00p l Room W222B This technique is ideal for that client that would love to do an all over color but not have the maintenance from it . By hand painting with Ruskin10 you give that low maintenance of balayage but give that change they want from an all over color . Mix two formulas and rotate as you paint . Paint full panels as you would when painting with lightener . Tip out the mids and ends for a stronger effect .
Rooted in Rusk – The Jerrin
RUSK featuring Katie Brenner MONDAY 10:00 - 11:00a l Room W222B That lived in brunette that wants that bold money piece . This is a custom color application without the time . Ruskin10 and Xpress will cut down process time . This technique is super low maintenance and only needs to be touched up 2 – 3 times a year . Even though this technique is low maintenance and fast you still charge it as a custom color service . Entire hairline apply teasylights back to back using ultimate blonde powder lightener Apply Ruskin10 to roots in a tear drop application . Gloss money piece with Xpress gloss . Business tips to maximize your time behind the chair & increase your ticket price .
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# MYDENTITY
# MYDENTITY featuring Amania Hussain MONDAY 11:30a - 12:30p l Room W315A Learn how to gloss , tone , and intensify the hair with # mydentity ’ s new REFLECT Liquid Demi Color in a quick 15 minutes ! Plus , a blonding technique with # mydentity Lighteners .
Artistry and Innovation
CHI by Farouk Systems SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p l Booth 3851 Artistry and innovation collide at CHI by Farouk Systems to bring Premiere Anaheim and stylists an exclusive event featuring the LG CHI Color Master Factory , an industry-first color machine for the digital age . Watch and learn as a CHI by Farouk Systems expert gives you a step-by-step tutorial on how this revolutionary technology will formulate , dispense , and manage color in your salon with a few clicks .