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The Social Barber featuring Season Bennett
Secret to Creating Digital Products
SATURDAY 2:00 - 3:00p • W304E SUNDAY 4:00 - 5:00p l MONDAY 2:30 - 3:30p • W304E
Discover how beauty professionals build 6- and 7-figure online businesses without tech skills , a team or an audience . In this class , you will learn how to take your knowledge of the beauty industry straight to the bank with digital products . In the world of digital products , hourly rates don ’ t matter . You no longer have to trade your time for money . You can literally make money while you are sleeping . Participants will leave with concrete ideas for digital products and the exact steps on how to monetize their gifts and talents online .
In 2017 , Season quit her 6-figure-a-year job as a VP at a Fortune 50 company to become a full time entrepreneur . As a barbershop owner and CEO of The Social Barber , she helps beauty professionals learn how to create digital products so they can avoid burnout behind the chair .
Tomb45 featuring Yofonzz and Corey Sturkey
How to Stand Out on Social Media
MONDAY 10:00 - 11:00a • W304F
Join Tomb45 to discuss some tried and tested strategies that will take your social media marketing to the next level . This beginner ’ s course will focus on the value of social media , best practices , metrics , using IG , YouTube and other platforms . You will leave the course with practical skills that will help you earn the swipe up feature on IG ( 10K followers ), and monetize your YouTube channel .
For additional classes with TOMB45 > see page 24 & 80
Booksy featuring Alfredo Lewis & Angel Cardona
Building Your Personal Brand
MONDAY 2:30 - 3:30p • W414C
The purpose of this forum is to inspire and discuss the steps to building your personal brand . Join Alfredo Lewis , hair artist , global and master educator and award-winning stylist along with Angel Cardona , Master Educator and Salon Owner , as they share their focus to help you get discovered by your forever client and provide you tips on building your social media presence .
SalonCentric # ItTakesAProTeam featuring Samantha Harman
Let ' s Get Social
SUNDAY 10:00 - 11:00a • W311D
Join Samantha to learn how you can set your page up for success , find your niche , discover your target market , choose a category / specialty and why it matters , post to achieve your goals , understand Instagram vocabulary and metrics : reach , engagement , hashtags , and captions .
Instagram In-Depth
MONDAY 2:30 - 3:30p • W311D
Join Samantha as she goes in-depth about Instagram from utilizing insights to achieve your goals , getting noticed by a brand , understanding Instagram algorithm , favorite editing apps , content creation , favorite tools / equipment , how to create multiple pieces of content from your clients and using analytics to solve problems .
As an Oklahoma based stylist , blonding specialist and educator , Samantha has been working behind the chair for 7 years , during which time she has joined the BTC team , SalonCentric team and was a Modern Salon Top 100 . Samantha loves to connect with and inspire people and she is very passionate about sharing her knowledge .
For additional classes with SALONCENTRIC # ITTAKESAPROTEAM > see pages 14 , 24 & 78
Tyrik Jackson & Efexx featuring Tyrik Jackson & Erik Ramos
Content Creation Class
MONDAY 2:30 - 3:30p • W304G
Have you ever seen a great educational video on Instagram and thought how do they stay so consistent in creating great content ? The truth is there is a science behind the strategy and content creation . Join Tyrik and Erik as they teach their approach to social media content creation , collection , editing and distribution .
For additional classes with TYRIK JACKSON & EFEXX > see page 81
Andis Company featuring Angel Raws
Content Creation 101
SUNDAY 1:00 - 2:00p • W307A
Truss featuring Chrissy Danielle
Bouncy Bright Blonding + Social Media Tips
MONDAY 10:00 - 11:00a • W414D
Master bright & bold face framing alongside learning how to replicate Chrissy ’ s signature 90 ’ s blowout that will leave your client feeling brand new ! This class will round out by learning the latest & greatest social media tips and tricks to up your IG game .
Chrissy Danielle is a salon owner , TRUSS Professional International Brand Ambassador , blonde specialist , influencer and educator . She is a Behind the Chair # OneShot Awards winner , 11x nominee , AIA Awards nominee and has been published internationally . Her passion is being able to inspire other stylists .
For additional classes with TRUSS > see page 15
Wanting to build up your social media game and influence your business ? Join Andis Global Educator , Angel Raws to start your journey for your own content creation . In this class , Angel will bring introductions not only to content capturing , but utilizing social media tools to gain and grow awareness of your business .
For additional classes with ANDIS COMPANY > see pages 11 & 25
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