Premiere Orlando Show Preview 2022 | Page 80

Canvas Me featuring Matt & Jen Martinelli
Humanizing Your Brand to Recruit the Right Talent
SUNDAY 4:00 - 5:00p • W311C
The great resignation is upon us – not only is it hard to reach the right talent but the talent landscape has forever changed . While we navigate through this changed market we must adopt new recruitment strategies that attract and connect with the right talent . Join us as we talk about the new market and how your business can implement strategies that connect with and drive the right candidates to your business .
Featuring Jen Groover
How to Build Your Brand and Bank Account
MONDAY 2:30 - 3:30p • W311C
Wherever you are in your beauty career journey , you are your own brand . Building a strong brand identity and image increases trust , loyalty , and awareness which ultimately impacts your business success , therefore your bank account too . Join co-founders and Chief Impact Officer of Canvas Me , Jen Groover as they discuss the importance of your personal brand and how to develop it further to create more meaningful connections with potential career opportunities , clients and more .
Salon . Marketing featuring Lucas Renfroe
Salon Branding - Learn How to Stand Out
SUNDAY 10:00 - 11:00a • W304E
Attention Salon Owners ! Branding is more than a Logo ! In this course I will explain to you what is branding and what isn ’ t , make it ultra-clear for you so you know what you must focus on and what you should not , I will also walk you step by step through creating your brand vision and mission and how to communicate it effectively with your customers , employee , and shareholders . You will walk away with your own personal brand guide that can help you develop your brand to be cohesive .
Turn Your Website into a New Client Machine
SUNDAY 2:30 - 3:30p • W304E
Attention Salon Owners ! Did you know one of your most valuable assets is one that you spend the least amount of time on ... your website ! Take a deep dive into why your website is so important and how you can use it to generate multiple new clients per day . All websites are not created equally , so if you don ’ t know your website conversion rate ... then this class is a must attend ! Find out how to transform your site from a pretty brochure into a new client generating conversion machine !
For additional classes with SALON . MARKETING > see page 84
STX Software featuring Shannon Wojtkowski
No Front Desk ? No Problem !
SUNDAY & MONDAY 11:30a - 12:30p • W311C
Be amazed at how simple technology can work for you in today ’ s world and streamline your day-to-day business operations – even with no front desk ! Discover tech-focused possibilities such as guest self-check-in , custom online booking parameters , marketing automation using customer spending trends , plus so much more !
Associated Skin Care Professionals | Associated Hair Professionals | Associated Nail Professionals featuring Tracy Donley
Going Solo
SATURDAY 2:00 - 3:00p • W304G
Have you dreamed of opening your own business but not quite sure where to start ? Join Tracy Donley , Executive Director of ASCP , as she takes you on a deep dive of what you need to know before going solo including finances , business plans , and how to truly be protected .
Risky Business
SATURDAY 3:30 - 4:30p • W304G
Tomb45 featuring Chris Bossio
Building a Brand
SUNDAY 4:00 - 5:00p • W307A
Is cutting behind the chair no longer enough ? Come join Chris Bossio , co-owner of Tomb45 , for an in depth discussion on how he went from “ Just a Barber ” to having one of the fastest growing companies in the barber industry . This class includes beginner steps to starting your own brand and how to keep it growing .
For additional classes with TOMB45 > see pages 24 & 85
Accidents happen and clients will sue . How much can you afford to lose ? In this session , Tracy explains the ins-and-outs of liability insurance , what to do if an accident happens , and what you should know to be fully protected .
Like the River the Salon featuring Najah Aziz
Business Meets Short Hair
SUNDAY 2:30 - 3:30p • W414C
In this one-hour business class , Najah Aziz , nationally acclaimed stylist and owner of Like the River the Salon in Atlanta , GA will share her best practices for salon professionalism , how to build a thriving salon business , attracting celebrity clientele as well as tips for successful social media marketing and branding .
For additional classes with LIKE THE RIVER THE SALON > see page 70
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