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SalonCentric # ItTakesAPro Team featuring Alexandra Wilson
Tousled & Textured Up Styling
SUNDAY 10:00 - 11:00a l MONDAY 1:00 - 2:00p • W414C
In this class you will learn how to achieve that tousled , Pinterest-worthy texture and how to incorporate it into 2 styles , the Modernized French Twist & Cascading Pull-Through Braid . Both styles are taught utilizing simple techniques which are great whether you are a master Bridal Stylist or a beginner . You will also learn how and when to apply product , proper teasing and how to utilize elastics for styling longevity . It ’ s always helpful to have a few go-to styling techniques that can help you create beautiful styles in a timely manner !
Pinterest-Worthy Pony
SUNDAY & MONDAY 11:30a - 12:30p • W312A
In this class you ’ ll learn how to create that perfect undone and tousled texture ! We ’ ll go over prepping and curling the hair , then showing how to transition that texture into a voluminous pony with a fishtail accent braid . This class is all about creating that volume and texture throughout the hair , the techniques taught can be utilized for multiple different styles . You ’ ll also learn tips and tricks on proper teasing , achieving volume , and proper product usage .
Hollywood Hair Guy featuring Dean Banowetz
Hollywood Hair Guy
SATURDAY 3:30 - 5:00p l SUNDAY 4:00 - 5:30p • W414A MONDAY 2:30 - 4:00p • W414A
Are you ready to break into the Hollywood Beauty Biz ? You ’ ve come to the right place ! Hollywood Hair Guy Dean Banowetz will help you create a custom roadmap to the career of your dreams . Whether you ’ re still a student or a seasoned pro , Dean shares his tips to help you take those first ( or next ) steps . Hear his journey from Iowa to LA , discover where is the best fit for you & determine your path , uncover what hiring managers are looking for , create a niche that helps you stand out and become wildly in-demand ! Plus , hear what Dean looks for when hiring an assistant that may surprise you ! And , he ’ s taking your questions to help you begin your Hollywood career . Nothing is off limits !
Expert Color Solutions featuring Elaine Travis
7N Formula Factor
SUNDAY 1:00 - 2:00p • W308D
How many times have you said , “ My client is a level 5 and just wants to be a COOL level 7 , why is it turning out orange ?” In this class , Elaine will explain the WHY behind creating a cool level 7 and why level 7 color can be completely different in every manufacturer color line . You will walk away having the 7N mystery solved once-and-for-all , and finally be able to create cool results on your brunettes .
Simplifying Hair Color Formulation
MONDAY 11:30a - 12:30p • W308D
If you struggle and second guess yourself every time you are formulating a color service , this is the class for you . Elaine ’ s simple & no-nonsense approach to teaching hair color has made a significant impact on the industry . She takes away all the complicated chemistry of color and explains it in a way that is super simple , yet completely effective . Using an elementary school level , basic math equation , you will become an expert formulator and get predicable results every single time .
Sherry Ratay , Inc .
Free Hand verses Foil Painting
SATURDAY 12:30 - 1:30p • W414A
This informative setting will teach you the WHY ’ S to Balayage . Learn the difference and importance of choosing the proper tools to create the perfect balayage . Hair painting free hand and foil painting , when to choose one technique over the other and which bleach to use for the application of choice , after studying their skin , eyes , and existing haircolor .
• Balayage “ free-hand painting ”: A step-by-step technique featuring how to transform an ordinary one-dimensional hair color into a perfectly placed
• Balayage . Balayage “ within a foil ”: A step-by-step technique featuring how to transform an ordinary one-dimensional hair color into a perfectly placed Balayage .
Achieve Grey Coverage and Grey Blending
SUNDAY 10:00 - 11:00a • W414A
Sherry will incorporate these concepts grey coverage and blending with different hair color formulas and applications . It will include when and why to choose a Permanent hair color over a Demi-permanent and the visual end results with each application and formula . Learn the theory of haircolor ; 5 Ways to alter hair with haircolor ; PH Scale with haircolor position ; grey coverage with Permanent and Demi-Permanent haircolor and grey blending for men .
The Truth about Haircolor
MONDAY 10:00 - 11:00a • W414A
In this open forum about haircolor technology and facts , Sherry will discuss key topics about the principles of haircolor in the way it is delivered , developed , used , and misused in today ’ s beauty industry . Sherry will cover major scientific points which will create an open dialogue of factual knowledge amongst beauty professionals . Incorporate these concept color choices depending on existing haircolor , natural haircolor , skin tone , eye color , and desired maintenance level .
For additional classes with SHERRY RATAY , INC . > see page 70
Amelia Fugitt
Power-Lifting
SUNDAY 2:30 - 3:30p • W315A
How to set yourself up for a transformational lightening session and achieve a high-impact , lived-in look with a foilayage technique . Success begins with consultation . Learn how to ensure successful services from start to finish .
Platinum Card
MONDAY 11:30a - 12:30p • W315A
Learn the theory and technique behind a Platinum Card application to create a show-stopping and healthy , roots-to-ends , platinum blonde .
For additional classes with AMELIA FUGITT > see pages 57 & 68
Hair Cuttery Family of Brands featuring Starr Mason & Gregory White
Balayage and Beyond : Creating Dimension with Color and Styling Techniques
SUNDAY 4:00 - 5:00p • W414C
Bring all types of hair texture to life with exciting and effective dimensional freehand color techniques and then take it beyond with expert styling and finishing ! This class celebrates wave , curl and coil by creating it , enhancing it or celebrating the texture that ’ s already there .