MEN ’ S ZONE & BARBERSHOP
Cutting-Edge Classes
VICTORY BARBER & BRAND
MATTY CONRAD
GENTLEMEN REPUBLIC
Men ’ s Structure and Style
SUNDAY & MONDAY 1:00 - 2:00p • W224B
Victory Barber & Brand founder Matty Conrad had been traveling the world teaching his own brand of barbering and styling to thousands until a global pandemic forced him to put all of that on hold and he fell into the world of celebrity styling for film and television . Now almost 2 years later he finally returns to the classroom to entertain and inspire you with his best tips and tricks for learning to be a master of men ’ s grooming . With a strong focus on structural haircutting , beard shaping , time saving tricks and a whole lotta humor this class is sure to turn on a few lightbulbs for barbers and stylists of any experience and skill level .
For a workshop with VICTORY BARBER & BRAND > see page 65
Basic to Advanced Cutting
SUNDAY & MONDAY 10:00 - 11:00a • W224B
Learn an effective way to cut and style in both barbershops and salons . This class will focus on techniques including fading down to zero , blending into weight and creating confidence and consistency in your short haircut styles .
CARLOS SANTIAGO
CARLOS SANTIAGO
REUZEL
Profound Barbernomics
SUNDAY 10:00 - 11:00a • W224A l MONDAY 2:30 - 3:30p • W224A
Finding a concise foundation to develop hair art with a blend or transition is normally more of a natural talent in the barber industry ... until now ! Join Master Barber Carlos Santiago and special guest artists as they share trade secrets on how to achieve these results as well as give you the tools you will need to develop your own ideas . Set yourself apart definitively from the next stylist or barber by releasing your imagination with your new profound skill set today !
For additional workshops with CARLOS SANTIAGO > see page 62
From Pompadours to Flattops
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p • EXHIBIT FLOOR – BOOTH 5857
Visit the REUZEL ® booth to chew the fat with your fellow brothers and sisters of the smock and feast your eyes on some of our talented Scumbassadors demonstrating classic cuts steeped in tradition , perfected over decades by the “ Lords of the Lard ” themselves . From Pompadours to Flattops , learn how to approach these timeless cuts and how to integrate the Schorem classic shapes and REUZEL ® products into your everyday work .
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