HAIR TRENDS
Hottest Looks
ASHLEE NORMAN HAIR
ASHLEE NORMAN
MALIBU C
MISSY PETERSON
Foilayage
SUNDAY 10:00 - 11:00a • W414C l MONDAY 1:00 - 2:00p • W414C
Ashlee Norman , Independent Educator will not only be giving a behind the scenes look at her signature # GeodesicFoilayage technique but more importantly teaching the Theory of Foilayage ( balayage inside foil ). Learn not just one technique or just tips and tricks but finally understand the why behind trending blonding services in order to have consistency and gain creative control from a real hairstylist behind the chair and working mother .
Modern Shag
SUNDAY 2:30 - 3:30p • W414C
Get a sneak peek of Ashlee Norman ’ s famous Modern Shags - learn the “ why ’ s ” to her hybrid cutting style using dry scissor cutting to mimic the use of a straight blade razor and the “ how to ’ s ” of customizable face framing . For the finish , witness the “ making of ” beautiful vintage volume with a modern twist .
Conquer Color Catastrophes
SUNDAY 1:00 - 2:00p • W315A
We already know you ’ re a pro . You ’ ve mastered the rulebook , which doesn ’ t mean you don ’ t like pushing the limits . In fact , it ’ s just the opposite : there ’ s nothing you love more than a good challenge which is why we designed this class just for you . We ’ ve already taught you how to prepare your color canvas , now we ’ ll show you how to color outside the lines which ironically , will take you back to the basics .
The Art of Color Correction
MONDAY 2:30 - 3:30p • W315A
Knowing where to start , what to expect , and what is achievable or what isn ’ t , can create confusion or a full-on color disaster . Take the frustration out of corrective work and create building blocks to support the techniques and results you want to achieve . In this class you will learn how to design , prepare , and construct your corrective color process . Remove hidden obstacles from the hair to reveal your true foundation . Tap into a new clientele to expand your business and maximize your profits while navigating the color wheel as a Corrective Color Architect .
CRAZY COLOR
MIKEY FERRER
COLORTRAK
How to Switch up Your Color
SUNDAY 4:00 - 5:00p • W222B
Switching it up has never been easier . From vivid rainbows to soft pastels and back to blonde again . Meet Crazy Color ’ s Back to Back Remover . In just 30 minutes or less we ’ ll show you how to remove existing color and take the hair back to its pre-lightened blonde state with our Crazy Color Back to Base Hair Color Remover .
Take a Trip to the Pastel Side
MONDAY 2:30 - 3:30p • W222B
An easy introduction to creative color , Crazy Color Pastel Sprays are perfect for blonde hair types that want to take a short trip to the bright side with instant impact ! Find out from Crazy Color Brand Ambassador Mikey Ferrer how it ’ s done at home and in salon .
Hair Coloring Tools for Professional Artists
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p • EXHIBIT FLOOR – BOOTH 5251
Colortrak has been a leader in salon-grade coloring tools since 1980 , and we ’ ve been obsessed with hair color ever since . We ’ ve made it our mission to design tools for hair stylists that expect more - more creative control , more blend-ability , and more flexibility to execute their vision . Come vibe , play with cutting-edge tools , and get inspired with exclusive non-stop stage performances from the leaders of the industry throughout the weekend !
BEAUTY BY IMAGINATION
We are WetBrush , Bio Ionic , Ouidad , Solano , EPIC Professional , Goody & Curls
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p • EXHIBIT FLOOR – BOOTH 4359
We are a company of dynamic and innovative beauty brands that engage , inspire and satisfy a discerning community of employees , customers , clients and stakeholders . We create and develop brands that are authentic , loved and are leaders in their categories . We offer a varied portfolio of high quality , performing and on trend beauty products for all . We deliver imaginative yet real solutions for a beautiful , happy life .
We are WetBrush , Bio Ionic , Ouidad , Solano , EPIC Professional , Goody & Curls .
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