HAIR TRENDS
Hottest Looks
KERATIN COMPLEX
KNOWLEDGE DESTROYS FEAR WITH DJ MULDOON
DJ MULDOON
OYA
HAIR STYLING BY ALEXANDRA WILSON
ALEXANDRA WILSON
Keratin Complex Color - Dimensional Color Techniques
SUNDAY 11:30a - 12:30p • W314A
Unleash your creativity and learn the secrets of using natural texture to enhance your coloring results . Add dimension and create depth using freehand color techniques with Keratin Complex Color .
Keratin Complex Color - Advanced Blonding Techniques
SUNDAY 3:30 - 4:30p • W314A l MONDAY 12:30 - 1:30p • W314A
From high-impact lightening to beautiful balayage , learn the techniques to take your lightening business to new heights , all while making the hair stronger and smoother !.
Keratin Complex Smoothing Certifcation - NKST / NKSTB
SUNDAY 10:30 - 11:30a • W314B l MONDAY 1:30 - 2:30p • W314B
Deliver beautiful hair everyday with NKST , our award-winning signature smoother , and NKSTB , a reparative smoothing treatment for fine , damaged , overprocessed hair , with results that last up to 5 months !
Keratin Complex Smoothing Certifcation - EBO
SUNDAY 2:30 - 3:30p • W314B l MONDAY 9:30 - 10:30a • W314B
Boost your business with the perfect 15-minute add-on service that locks in color and smooths ! Results last up 6 weeks . Get certified in our portfolio of customizable keratin smoothing treatments !
Keratin Complex Smoothing Certifcation - KCMAX
SUNDAY 12:30 - 1:30p • W314B l MONDAY 3:30 - 4:30p • W314B
Our strongest , most powerful treatment to date ! KCMAX delivers ready-to-wear hair for up to three months . Boost your business and deliver beautiful hair every day ! Get certified in our portfolio of customizable keratin smoothing treatments !
Keratin Complex Smoothing Certifcation - KCSMOOTH
SUNDAY 4:30 - 5:30p • W314B l MONDAY 11:30a - 12:30p • W314B
Get maximum manageability in less time with our newest treatment , KCSMOOTH . Dramatically cut styling time with results that last up to three months .
Knowledge Destroys Fear
SUNDAY 4:00 - 5:00p • W414B l MONDAY 10:00 - 11:00a • W414B
Creativity is encouraged through knowledge and skill with form function and flow as its basis . This is an opportunity to learn the what , why , how , and when within haircutting . Taking you through the fundamentals , translating into your usable salon styles while joining the classic with the creative , elevate your day-to-day salon work to a new level .
DJ Muldoon is one the world ’ s most sought-after teachers in the industry because of his no fluff approach and his ability to breakdown the what , why , how , and when in haircutting . He believes that ‘ Knowledge Destroys Fear ’ and he is proud to represent the hairdresser as an independent artist .
For a workshop with DJ MULDOON > see page 62
Professionals Know Best
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p • EXHIBIT FLOOR – BOOTH 4159
At OYA , we know beautiful hair is touched by professionals . Your experience and creativity give people confidence and a sense of style . OYA empowers the artist within you to create extraordinary beauty with a full range of premium hair color , care , style and specialty products . Abundant in nourishing natural ingredients , OYA is offered exclusively to professional salons . We invite you to bring artistry to life and Own Your Art .
Boho Bridal & Braiding
SUNDAY 11:30a - 12:30p • W315B l MONDAY 2:30 - 3:30p • W315B
In this class Alexandra will be demonstrating 2 of her favorite Boho Styles . She will be going over proper teasing , how to achieve that un-done tousled texture as well as how to utilize elastics to maximize the longevity of your styling . You will also learn tips and tricks on how to work more efficiently .
Alexandra (@ alexandralee1016 ) has been in the industry for over 12 years and is known for her Bridal styling & Braiding . She runs her own On-Location Bridal Business and is also an independent educator , social media content creator / influencer and lastly , she is part of the “ Behind The Chair ” team and Salon Centric ’ s “ It Takes A Pro ” Team .
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