Hair
Trends
Sponsored by
Überliss
W225
La-Brasiliana
Exhibit Floor
Überliss Keratin Treatment, Sleek, Shiny and Frizz Free Hair!
Nick Montecinos SUNDAY 11:30a - 12:30p
Join Überliss and discover the safest, 100% formaldehyde-free and Methylene Glycol-free
treatment that is designed to smooth and straighten frizzy and wavy hair textures. Our keratin
treatment is enriched with keratin, cysteine and buriti delivering amazing shine, softness and
silkiness to your hair for up to 4 months. Learn first-hand the best way to apply the most effective
and safest smoothing treatment in the world!
Ruben DaVaz
Smooth, Shine, Soften the La-Brasiliana Way
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
As a professor of cosmetology and barbering and the National Education Director for La-Brasiliana
and Hair Color Research Group, Ruben devises new approaches, techniques and concepts for
La-Brasiliana Keratin Treatment with Collagen and “Olio di Morocco” LBK’s Smoothing Treatment.
Join him and the La-Brasiliana styling team as we show you how to smooth, shine, soften,
eliminate frizz and give hair instant manageability.
The Next Generation of Hair Strengthening
MONDAY 11:30a - 12:30p
Überliss Bond System is composed of the Bond Regenerator, Bond Amplifier and the Bond
Sustainer. These products work together to retain hair strength and integrity during color
processing and lightening with conventional products. Our system is designed to regenerate bonds
that are broken during processing, creating fortified hair with strong, durable, & healthy fibers.
Learn about the techniques, tips and best use of our Bond products in your color processing. You
will also get insight on our in-depth studies conducted to support the quality and performance of
our Überliss Bond.
FHI HEAT
Exhibit Floor
Stylus Thermal Styling Care
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
FHI HEAT is an innovative professional hair care company operated by passionate leaders.
We are committed to supporting salons, stylists, and consumers with consistent advances in
technology - a true pledge to healthy, beautiful hair. FHI Heat offers a full range of hair care to
meet the demands of the ever changing market with modern, sophisticated, and technologically
advanced products.
Truss Professional
Exhibit Floor
#crazyfortruss
Mickey Colon Jr
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Philip Foresto
Although TRUSS may be considered a young brand by some, it has built and consolidated 17 years
of absolute success and credibility wherever it goes. Currently taking the United States by storm,
the brand offers to the American beauty market, the most exquisite hair products in the world!
TRUSS has an impressive presence in more than 9 countries, with high quality products available
for hairdressers in the finest hair salons of the world. The products deliver what they promise, and
results are incredibly noticeable from first application, creating instant customer loyalty amongst
its consumers, also known as #crazyfortruss!
Max Eli LLP
Blondest Blondes
SUNDAY 11:30a - 12:30p
MONDAY 10:00 - 11:00a
W231A
Max’s years of experience as a colour artist and stylist have embedded a deep-rooted conviction
that “Education” is the key to unlocking the full potential of a brand and fellow stylists that are
using it. Learning is listening, and Max has spent the last 30 years listening to what the industry
has been needing and wanting. Learn how to achieve a true five levels of lift with colour for the
lightest most natural bases to balayage, melt and highlight throughout.
Crazy Color
W224H
Vivid Colors
Brandon Wagner
Mikey Ferrer
SUNDAY 11:30a - 12:30p
blowpro ®
Exhibit Floor
Consider this a complete overhaul on vivid colors and bleeding techniques! This exciting education
session looks at total creativity with color. We’ll also show you how to price vivid coloring and
how to make it profitable. Then finish it all off we’ll even give you our top tips on capturing the
perfect pictures for social media. So what are you waiting for? It’s time to live your life in color.
The Blowout Experts ®
SUNDAY 9:00a - 6:30p
MONDAY 9:00 - 5:00p
blowpro is devoted to the art of the perfect blowout. Our philosophy stems from the belief that
every woman not only looks, but also feels better with a great blowout. Come by and learn how to
increase your service revenue by adding a Blow Dry Bar within your salon.
New This Year! Your Show Pass is Now a Badge
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Pick up your lanyard and badge holder when you arrive at the show
2018 NAHA
Keasling
Hair by
Danielle
Finalist
Bins will be conveniently located throughout show lobbies
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