Hair
Trends
Sherry Ratay Inc.
Sherry Ratay
Sponsored by
W414A
Agadir International
Exhibit Floor
Balayage “Free Hand Painting” verses “Within a Foil” Agadir Hemp & Red Wine
SUNDAY 2:30 - 3:30p
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
This informative setting will teach you the WHY’S to Balayage. Learn the difference and
importance of choosing the proper tools to create the perfect balayage. Hair painting free hand
and foil painting, when to choose one technique over the other. And which bleach to use for the
application of choice, after studying their skin, eyes, and existing haircolor the conclusion will
dictate which bleach and technique to use.
Let’s Talk about Truth with Haircolor
As an international master stylist, owner and operator of Tangles Hair Studio in New Jersey, Carlos
Gonzalez has been adding his cutting edge and expertise to clients for 34 years. “We are hair
artists! And the client is my canvas!” For the first time ever… join Carlos as he shares the science of
FiberHance Strengthening Technology combined with natural phytonutrients of plant-based ingredients
bringing you the ultimate reparative, strengthening and nourishing, professional hair care line.
MONDAY 2:30 - 3:30p
In this open forum about haircolor technology and facts, Sherry will discuss key topics about the
principles of haircolor in the way it is delivered, developed, used and misused in today’s beauty
industry. This lecture will cover major scientific points which will create an open dialogue of
factual knowledge amongst beauty professionals.
Blush Beyond
W208B
See page 67 for a Hands-On Workshop by Sherry Ratay Jessica Renee
BASiC Hair Care
Beyond the Basic’s… Now What?
Frechette Bradley
SATURDAY 4:00 - 5:00p
SUNDAY 4:00 - 5:00p
W225
In this advance class, we will quickly revisit balancing with Basic Hair Care Systems. We believe
creating the right foundation before styling is very valuable to the result. Learn how to personalize
your product to fit your styling needs, natural textures, chemically treated or color treated all hair
can be healthy because it’s BASiC! That is what we believe and that is what we produce.
3D Haircutting
SUNDAY 1:00 - 2:00p
MONDAY 1:00 - 2:00p
Micheline Barber
This class with expand your haircutting knowledge on degrees, definition and
design lines while learning new techniques that can be utilized to transform a
basic cut into 3D precision. Mpact your cut by making your styles come to life.
See page 56 & 81 for an additional class by BASiC Hair Care
Custom Color Equals Custom Money
SATURDAY 12:30 - 1:30p
MONDAY 10:00 - 11:00a
Increase your revenue by learning how to create customer colour formulations with the use
of permanent and fashion colors. Understanding the importance of pricing, building tickets,
educating and creating color catalogs will separate you from the rest and allow you to increase
your colour service tickets. Everyone wants to be different, so why not give your clients that
experience by offering a colour that is formulated just for them!
Lines, Angles & Techniques – Cutting Like a Boss
SUNDAY 10:00 - 11:00a
Angles, lines and cutting techniques all used, whether you’re cutting a bob, pixie or lob. Learning
the combination of them all and their effects will have you creating whatever cut your mind can
design. It is the basic foundation that allows us to build masterpieces. Learn how to build your
foundation and be on your way to becoming a cut above the rest.
ERGO Styling Tools
W208B
Shannon King
The Art of the Big Finish
SUNDAY 1:00 - 2:00p
MONDAY 1:00 - 2:00p
Join Shannon King for this stimulating class to become a master of your iron finishing skills. The
“Art of the Big Finish” will provide you with a new approach and understanding of design finishing
dynamics, making your guests want more and bringing in their friends. The “Art of the Big Finish”
Chromastics
W414B
will leave you with new iron techniques, including creating alluring and sexy hair textures.
Tom Dispenza
The Chemistry Behind Hair Color
SUNDAY 11:30a - 12:30p & 2:30 - 3:30p
MONDAY 1:00 - 2:00p
Watch Tom create brown, red and gold shades from the raw chemicals. Watch Tom bleach
natural melanin that has been collected in test beakers in front of your eyes. Watch the stages
of lightening (underlying pigment) created live and understand why the typical charts are wrong.
Watch how mother nature creates light, medium and dark brown in hair and how texture plays a
part in both depth and brassiness.
Tom will explain why the color wheel works for an artist painting a picture but not for hair color. He
will explain and demonstrate tonality. This class is designed for the serious colorist who wants to
truly understand the real facts of color, not the hype.
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Stay Connected
Wet Brush
Exhibit Floor
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Going to Premiere? Take a trip through our beautyverse and experience first-hand how our
education sets us apart. All day long there will be on-stage demonstrations from our team of
experts with FREE product during every segment! Throughout your visit you’ll learn about the
Curl Essentials from Ouidad, the styling power of Moisturizing Heat from Bio Ionic and the hottest
trends from WetBrush. We can’t wait to see you in Orlando!
#PremiereOrlando