Hair
Trends
Sponsored by
Matrix
W311D
Redken 5th Avenue NYC Exhibit Floor
Sam Villa
Lori Zabel
Chris Baran
Justin Isaac
Cassandra
McGlaughlin
Rebecca Taylor
Inspring, Fashion-Forward & Innovative
Matrix Mixing Up Texture
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p Michelle O’Connor
Dilek Onur-Taylor
Redken is known for providing inspiring, fashion-forward
and innovative products and services to the professional
industry for more that 50 years! Everything we do is
designed to empower and inspire you with the tools you
need to learn, earn and live best! Join Matrix Artistic Director Michelle O’Connor and Dilek Onur-Taylor as they share the latest
trends in styling- whether your looking for quick tips to modernize your current styling or looking
for fresh ways to enhance texture in the hair.
Trending: Matrix 2019
Sam Villa is changing the industry, one hairdresser at a time.
Whether teaching face-to-face in small hands on classes,
on main stage, or reaching his millions of social media
followers, Sam changes people. He is a true leader that
brings out the best in others.
SUNDAY 2:30 - 3:30p
MONDAY 10:00 - 11:00a
As Global Artistic Director, Chris created Redken’s vision
for trend shoots, styling and finishing techniques.
For over a decade, Lori Zabel has been inspiring salon
professionals around the globe. As a Redken Artist and
Master Stylist at Dop Dop Salon, SoHo, NY she has the
insight to help stylists find new perspectives that were
previously unimaginable.
Justin Isaac is known throughout the industry as the most
creative colorist where remixing concepts and simplifying
advanced ideas – just a couple of his many talents.
Pureology
Pureology Trending Now
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Chrystofer Benson
Rickey Zito
SUNDAY 11:30a - 12:30p
MONDAY 1:00 - 2:00p
Trends are ever-evolving. Matrix Artistic team shares a sneak
peek into future. Texture is what it is about- From cutting and
coloring to experiencing new products and styling techniques,
you’re sure to find yourself right on trend.
Sam Villa ®
W312B
Andrew Carruthers
Exhibit Floor
Jesse Linares
Anna Peters
Creating Value at the Chair
SUNDAY 2:30 - 3:30p
MONDAY 2:30 - 3:30p
Information is so abundant in our world via social media or a simple Google
search and this has transformed our salon guests into highly informed savvy
consumers with grand expectations. To support you, the hairdresser and artist,
the Sam Villa ArTeam will walk you through approachable tips, tricks and
techniques necessary to offer today’s trends in cutting and long hair styling
with confidence. Come ready to engage with your community as we generate
conversation around the industry and how to truly create value at the chair.
See page 66 for Hands-On Workshops by Sam Villa ®
Stylists will elevate their skills with the latest in styling trends, never falling behind again with
semiannual looks designed to keep them current. Pureology Brand Ambassador Ruth Roche has
created up to date styling trends inspired by Fashion Weeks around the world. Learn the ins and
outs of Pureology’s NEW Style+Protect styling products with session tips and tricks that will result
in retail sales!
amika
Viral Braids
W311C
Tiffany Chiapparelli SUNDAY 10:00 - 11:00a & 2:30 - 3:30p
MONDAY 11:30a - 12:30p & 2:30 - 3:30p
Pulp Riot
FACTION8 by Pulp Riot
Pulp Riot Artistic Team
W312B
SUNDAY 11:30a - 12:30p & 4:00 - 5:00p
MONDAY 10:00 - 11:00a & 1:00 - 2:00p
Join the Riot as they challenge your thought process and disrupt the trends. Explore your
creativity and see color through a new perspective where you can create your own unique color
palette. Discover the biggest color launch in the history of the beauty industry - FACTION8
by Pulp Riot. Witness the latest trends in hair color and learn new techniques to produce bold
inspiring looks. Learn how FACTION8 and Pulp Riot Paint will produce extraordinary color
results beyond your expectations.
Our Riot Squad will guide you, educate you and energize you. YOU are the artist and Pulp Riot is
your paint.
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Cultivating and using your Design Mind for beautiful haircolor results! Being design minded
is an efficient way to make decisions about how to achieve the results you are looking for
in your haircolor application choices. Learn when to paint, use foil, or a combination of the
two. Placement, directional choices and application techniques are delivered to you in an
understandable and inspiring environment!
SalonCentric Beauty Gurus
SUNDAY 9:00a - 6:30p
MONDAY 9:00a - 5:00p
Exhibit Floor
Ignite your creativity and passion at the SalonCentric Beauty Lounge, powered by the SalonCentric
Beauty Gurus. Their passion, product obsession and technical skills will inspire and motivate
you. Visit the SalonCentric Beauty Lounge where we feature the latest trends, techniques and
advanced product demos.
Register by April 20 & Save $15 Off Day of Show Price