CosmoProf Education
featuring Dori Soukup
Social Media Marketing on a Shoestring Budget
Sun 2:45 - 3:45p
Room W221A
Do you want to increase your spa traffic and lead more people to purchase and repurchase your
treatments and products? If so, attend this session and discover the latest and most innovative way to
market your business economically. Learn how to use video and optimize your YouTube channel, create
landing pages to increase conversion rate and sales, learn authority marketing to improve your positioning
and revenue, use Facebook to launch effective campaigns that convert to sales. Implement these
strategies to gain a competitive advantage and increase traffic and profits. Bonus: Attend and receive
access to one CoachMe Membership module FREE (a value of $149)!
See page 96 for an additional class by InSPAration Management
STX Software
Social Media Marketing:
Creating a Personal Brand
featuring Christina Kreitel (@christinakreitel)
Room W414C
Brand yourself to be your best with Christina! Learn to use social media to get the perfect clients, become
more profitable and build brand relationships. Social Media is no longer a struggle with these easy to use
Branding and Marketing principles.
Room W221C
Embracing technology doesn’t have to be a headache! Discover new tools to manage your business more
efficiently using tablets, phones, automation and cloud services. From reporting to booking to marketing,
this workshop explores harnessing the power of technology to empower your daily operations and keep
clients coming back for more!
Are You a Social Media Maven?
Sun 2:45 - 3:45p
Room W414C
Be the next artist trending on social! The legendary @OMGArtistry shows you how to edit media and gives
you the scoop on Instagram. Olivia “Miss OMG” Smalley is an in-demand celebrity hair and makeup artist
out of Florida. Named one of Modern Salon’s Top 100 Influencers, Olivia is a social media maven and
blonde specialist.
Sun & Mon 9:30 - 10:30a
featuring Shannon Wojtkowski
Power On for Success
Sat 3:00 - 4:00p
Social Savvy Stylist
featuring Olivia Smalley (@OMGArtistry)
Sun 11:00a - 12:15p
Room W221C
Q: Your posts on Facebook are only showing to (A. 6%, B. 21%, C. 38%, or D. 53%) that like your page?
The surprising answer to that question and more will be discussed in this interactive course that explores
the little-known facts behind social media marketing steps you can take to amplify your presence.
See page 98 for an additional class by STX Software
Nail Tech
Reality Check
featuring Jaime Schrabeck, Ph.D. &
Ashley Gregory
Reputation is Everything: Branding Yourself Through Social Media
Mon 12:30 - 1:45p
Room W205C
Managing your online reputation may not be a priority, but it should be for every salon professional and
business owner. Utilize the tools you need to market your business online, learn to prioritize the most
productive ways to spend your time online, communicate your content and opinions in an effective,
appealing manner and respond to online reviews with professionalism.
See page 17 for additional classes by CosmoProf Education
Tomb45
featuring Chris Bossio, 360Jeezy,
Get Beamed & Macho Torres
Social Media & How to Stand Out!
Sun 4:00 - 5:15p
Room W308B
Three of youtube’s biggest influencers with over 15 million viewers
a month, will show you what it takes to stand out. Get Beamed,
360Jeezy, & Chris Bossio alongside Macho Torres will work
together to provide you the tools and information that will help you
on your journey in the Social Media world.
See pages 63 & 86 for additional classes and a Hands-On Workshop by Tomb45
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