The Nailscape
Nail Tech Reality Check
featuring Ashley Gregory
Nail It Online
Sun 2:15 - 3:30p
Room W205C
If you’ve ever been unsure of what to post, puzzled by your online marketing, or dissatisfied with
your social media results, this class is for you. Ashley walks you through easy strategies that you can
implement TODAY to turn online followers into clients at your nail table. Learn the differences between
social platforms and where your ideal clients live online.
Slime-Free Selling – Build Your Profits
Mon 2:15 - 3:30p
Room W205C
Ever wonder how much revenue you are leaving on the table? Sales doesn’t have to be a dirty word. Learn
how to build your bottom line by focusing skills you already have to make more money and build client
satisfaction. No slime, no pressure. We promise.
featuring Tina Alberino, Jaime Schrabeck,
Ph.D. & Ashley Gregory
Microsalon Ownership 101
Sat 1:00 - 2:15p
Room W205C
Solo salon ownership requires just as much planning, research and organization
as traditional salon ownership. Discover what you need to know before you leap
into entrepreneurship:
• Create a comprehensive business plan
• Establish service protocols and pricing
• Write effective salon policies
Reputation is Everything:
Branding Yourself through Social Media
Mon 12:30 - 1:45p
Room W205C
Managing your online reputation may not be a priority, but it should be for every salon professional and
business owner. Utilize the tools you need to market your business online, impress potential clients and
connect with existing ones.
Precision Nails
featuring Jaime Schrabeck, Ph.D.
• Prioritize the most productive ways to spend your time online
• Communicate your content and opinions in an effective and appealing manner
• Respond to online reviews with professionalism and grace
Sat 11:00a - 12:15p
Room W205C
Recent efforts to deregulate and undermine our licensing has left many in the beauty industry feeling
powerless. Rather than depend on others to advocate and make decisions for us, we need more salon
owners and professionals to participate in the process. Demonstrate your commitment to fair and
reasonable governance by taking action.
• Inform yourself of the legislative issues affecting our industry
• Develop your network of government agencies, staff and elected officials
• Strengthen your positions with persuasive evidence and proposed solutions
IBX Certification Class
Room W204B
Become a Master IBX Technician! Learn how IBX can strengthen, repair and protect the natural nail
whether under gel polish or for plain natural nails. Part one will be in the classroom and part two in the
Famous Names booth.
Room W205C
Want to advance your career as an educator? Establishing yourself involves much more than
demonstrating superior technical skills. Gain insight from an expert educator and evaluate your potential to
become the best educator you can be.
• Learn the respective roles and best practices of educator and student
• Improve your communication skills with proven strategies
• Promote yourself through manufacturers, major trade shows and more
featuring Linda Nordstrom
Sun 2:15 - 3:30p
Educator Training
Sun 12:30 - 1:45p
Famous Names
IBX Boost Class
Mon 12:30 - 1:45p
Room W204B
IBX Boost is a strong flexible over the top universal coating that is the perfect compliment to the IBX
System. You will see how to extend what IBX has done inside the nail by what IBX Boost can do over the
top! The chemistry behind IBX Boost is exciting!
Stay Up to Date • premiereorlandoshow.biz • premieredayspa.biz
Advocacy is Your Right:
Protect Your License and Promote Our Industry
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