Sponsored by
Expert Color Solutions featuring Elaine Travis
Let ’ s Kick Some Brass ! Sun 9:30 - 10:30a
Room W224D
The number one struggle in hair color is fighting brass . I will share with you how to avoid it and how to fix it in this eye opening class . Blondes , brunettes and redheads will all benefit from your new approach to brass free color when you understand how it is really created . You will become the “ go to ”’ expert in your area when you master this understanding of avoiding unnecessary warmth and your new guest count will soar !
Unlock the Mystery of Color Mon 9:30 - 10:30a
Room W224D
This class is ideal for salon professionals at any level of experience striving to become color experts . You will learn a simple fool proof method of formulation using a basic math equation , marketing ideas to stand out from the competition and attract more clients , how to exceed your client ’ s expectations and keep them loyal for life and simple , effective techniques to step up your color game .
Winston Bennett
Fringe Benefits Sun 4:00 - 5:15p
Room W414D
2018 is all about BANG POWER ... from the U . K to the U . S . the fringe has defintely made a comeback . It doesn ’ t matter if your clients wear their hair curly wavy or straight . The disconnection is what makes this look so appealing . Join Winston as he shares some of his trade secrets on how to get more BANG for your BUCK in creating the PERFECT FRINGE .
Haircutting Remedies Mon 3:00 - 4:15p
Room W414D
Join Winston as he addresses some of the major cutting mistakes that hairdressers experience daily ... these MISTAKES can be the difference between you being GREAT or just AVERAGE . Some of the major mistakes are ( just to name a few ): why my BOB ( lob ) always has a hole on the sides ; why does my PIXIE look more like a mullet than a pixie and what ’ s the correct way to do scissor over comb . “ It ’ s not what you ’ re cutting it ’ s how you ’ re cutting !”
Hair Trends
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See page 71 for an additional class by Expert Color Solutions
TrueKeratin featuring Lashon Golding & Oscarluis Alcala
TrueKeratin Blowout Sun & Mon 2:30 - 3:30p
Room W225
This class will demonstrate how getting a TrueKeratin blowout can take your smoothing business to the next level . Less is more ! This comprehensive smoothing class is designed to enhance your skills and knowledge keeping a minimalistic approach while still achieving beyond expectation results .
Truss Professional
Restore Natural Brilliance Sun 9:00a - 6:30p & Mon 9:00a - 5:00p
Exhibit Floor
TRUSS has an impressive presence in more than 9 countries , with high quality products available for hairdressers in the finest hair salons of the world . The products deliver what they promise and results are incredibly noticeable from first application , creating instant customer loyalty amongst its consumers , also known as # crazyfortruss ! Although TRUSS may be considered a young brand by some , it has built and consolidated 15 years of absolute success and credibility wherever it goes . See for yourself – visit the Truss Professional booth !
Stay Connected
Kashmir Keratin featuring Yvette Kricheli
Soft & Healthy Hair with GoBlond Perfect Platinum Sat 2:30 - 3:30p
# PremiereOrlando
Room W225
Learn to repair hair on a cellular level with GoBlond . The combination of molecules and polymers that seek out the natural disulfite bonds in hair and attach themselves result in strong chain links . This will leave your client ’ s hair looking healthier and full of luster . Learn to bring your clients the hair they crave !
Next Level Haircare Sun 4:30 - 5:30p
Room W225
Is it possible to turn back time ? It can be a reality ! Learn to hydrate and strengthen hair with KP Fiberforce . Our innovative treatment makes frizzy hair is thing of the past . Learn to give your clients beautiful hair that will stay soft and smooth for up to 16 weeks . KP Fiberforce works to bond , fix , seal and improve hair bonds to provide your clients with increased resistance to breakage even on over-processed or damaged hair .
Recamier Professional
The Best Hairdressers Never Stop Learning Sun 9:00a - 6:30p & Mon 9:00a - 5:00p
Exhibit Floor
A complete line of products developed to give all the beauty professionals inspiration and tools in their daily work :
Technical Line : Products designed for coloring hair , enhance its color or modify its texture Finishing Line : Products that assure the perfect finishing touch of hairstyles Retail Line : Offers carefully designed products to maintain , keep and repair your client ’ s hair while returning to the beauty salon . Meet us at our booth where our team will be creating beauty !