PREMIERE
MARKET FACTS
Why Attend & Who Attends?
Accomplish and achieve all
of your company goals
Connect with over 58,000 attendees, with representation
from all 50 states. In addition to the domestic draw,
showcase your products to our international attendance
which includes representation from over 44 countries.
Premiere Orlando is an important investment for your
company and can help you in accomplishing your
company goals.
Marketing & Beyond
Get your company listed
65% Southeast
15% Northeast
In over 300,000 Show Previews distributed nationwide
and repeated exposure in major trade journals such
as American Salon, Beauty Link, behindthechair.com,
Canadian Hairdresser, ESTETICA, Export Magazine,
Launchpad, Modern Salon, Nailpro, NAILS and many
more international publications (subject to change).
FACT... exhibiting at
tradeshows is critical
to increasing your sales
Tradeshows provide the perfect forum for companies
to introduce new brands and display products to buyers.
Exhibitions are especially effective when combined with a
company’s integrated marketing strategy. Exhibitions, as a
selling medium, are always an excellent way to identify new
leads and can improve an exhibitor’s ROI via face-to-face
contact with customers.
10% Central & Midwest
5% West
5% International
40% Salon Owners / Managers
30% Stylists / Colorists
15% Nail Technicians
15% Beauty Students,
Instructors, Distributors
96%
of attendees
are involved
in the purchase
process
78%
of attendees keep
up-to-date on
industry trends
92%
of attendees see
new products
75%
of attendees
explore different
companies at
one time