Premiere Orlando & Premiere DAYSPA Day of Show 2019 | Page 147

Classes are FREE with your show pass!
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HauteDry

Knowledge by Niki
Amanda Shaffer How to Scale: The Art of Salon Growth Niki Smith
Why Did you Open the Salon in the First Place?
Are you guessing your way through the financial side of your business? Are you
at a loss for how to calculate prices, payroll and advertising budgets? Do you
want to grow to the next level but you’re not sure how to move forward? Running
a successful and scalable business requires a clear strategy. We will give you the
Secret Playbook for Salon Growth, and how to balance it all. You’ll see a behind
the scenes look at our proven formula that will help you stay out of the ‘red’ and
move into financial freedom. There’s no accident that you’re reading this class description. You thought your
talent was going to sustain you and now you’re realizing that “talent is not
enough”. This class is to all salon owners that are tired of barely surviving in
your salon. This class is designed to prompt you to restructure your salon in the
areas of:

SATURDAY 1:00 - 2:30p

Millennium Systems
International
Robert Maconi

W221B

W221D
Crushing the Competition
SUNDAY 11:30a - 12:30p & 4:00 - 5:00p
In order to crush the competition, you must have the right tools to fuel your
success. Put your game face on and get ready to #slay with the latest innovation
from Millennium Systems International, Meevo 2. In this class, Robert Maconi will
take you on a journey of what your day-to-day could look like with Meevo 2 and
how it can best help you towards your journey of success.

Next Level Concepts
W221B
Denise Michelle R.E.A.C.H. The Making of a Mentor

MONDAY 11:30a - 12:30p
The power of positive thinking is at the foundation of our survival. “Is the
glass half full or half empty?” When faced with adversity, as salon owners &
stylists we tend to focus on the NOW, thrusting us into a “panic” mode when
a low time is inevitable. However, once you pass the survival phase, it’s not
long before you move into the thriving phase, which pushes you towards the
next level of growth and transformation. Join Denise Michelle and discover the
“CONJUNCTION”, the “R.E.A.C.H” Factor for stylist to survive the low seasons.
This class will prepare you with the empowering information that will change
the lens on how you view adversity in your business and give the insight and
perspective of what it takes to be shaped into a mentor.
W221B
SATURDAY 3:00 - 4:30p
• Top 5 reasons businesses fail
• Why your vision matters
• Salon retail, merchandising, marketing and branding
• The new salon model “Salon Coops”
• Paper makes permanent (contracts)
• Booth rental vs. commission
• How to hire and who to fire
• Are you covered?
Money Come – Money Go
SUNDAY 4:00 - 5:00p
MONDAY 2:30 - 3:30p
Calling all Salon Owners! Are you tired of slaving behind the chair, having
unreliable staff, seeing the money come in but having no idea where it all went?
Making money is easy, keeping it is the struggle. You can’t fix the problem if
you don’t know what’s broken. This class is designed to show you the money!
We will discuss the following:
• 3-month money challenge
• How much product does one client use?
• What is each client worth to you per cycle?
• Gross profit/net profit
• How to save 10,000 in a year
CosmoProf Education
Christina Kreitel Client Communication
@christinakreitel SUNDAY 11:30a - 12:30p
W315B
See page 115 for additional classes by Next Level Concepts Being a successful stylist is about more than just color formulas and clean
lines, it’s about communication. Join Christina as she walks through how to go
beyond transforming your clients hair to restore their confidence and building a
trust that will keep them coming back for years while confirming your reputation
as the best stylist in your city!
See page 42, 104, 129 & 138 for additional classes
by CosmoProf Education
The Professional
W221B
Professional G How is Your Brand a Super Hero?

SUNDAY 10:00 - 11:00a
Branding is the promotion of a particular product or company by means of
advertising and distinctive design. Strong brands have personalities just like
people. They speak in a particular way, can be easily recognized and behave as
you would expect.
In this session with The Professional you will learn:
• How to create a brand platform
• Brand positioning and brand value development
• How to identify your primary audie
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