Premiere Orlando & Premiere DAYSPA Day of Show 2019 | Page 146
Business
Forum
Hattori Hanzo Shears –
Panel Discussion
Justin Thomas
@fearlesshairdresser
W224CD
The Tuggle Brothers
W414D
Wayne Tuggle Bradley Tuggle BROTHERS UNITED #tugglife presented by
Farouk Systems & Hattori Hanzo Shears
The Fearless Hairdresser
MONDAY 9:30 - 10:45a
We will go in depth on what it takes to build a business and recognize what
stands in our way as we motivate ourselves to become a #fearlesshairdresser.
Whether you wish to be a platform stylist, educator or just have a “fully booked
chair,” this panel will offer more than enough to get you started.
SUNDAY 1:00 - 2:00p
MONDAY 1:00 - 2:00p
See pages 46, 102, 114 & 129 for additional education by
Hattori Hanzo Shears For the first time in over 20 years, two of the industry’s top educators UNITE
in this exciting yet educational class. With humble beginnings starting in their
grandmother’s hair salon, these 2 brothers will share their successes as
business owners, international platform artists, television personalities and
celebrity stylists. Together they will show you how to grow your business, the
world of renounced head shape haircutting system and also build your personal
brand to start making six figures plus a year. This class is a once in a lifetime
event to learn from brothers who took parallel yet different paths to success.
BASiC Hair Care Salon Success: What’s In It For Me?
Like The River The Salon
Najah Aziz
Beauty and Business With Najah Aziz
Special guests to also include Chris McCarley and Michael Klein.
Thomas
Faucette
W225
SATURDAY 2:30 - 3:30p
W224H
SUNDAY 10:00 - 11:00a
Understanding the importance of Education + Service = Retail Sales when
you assess your guests needs properly, upgrade your services by educating
yourself and your clients will help you close the deal when retailing. Thomas
Faucette, renown author of Salon Success, will show you the key to increasing
your profits. In this one-hour business class, Najah Aziz, nationally acclaimed stylist and
owner of Like The River The Salon in Atlanta, GA, will share her best practices for
salon professionalism, how to build a thriving salon business, attracting celebrity
clientele and tips for successful social media marketing.
See page 53 & 114 for more education by BASiC Hair Care See page 134 for additional education
by Like The River The Salon
Change is the New Black Multi-Generational Clients ShearShare
SATURDAY 3:00 - 4:30p
Carol Woodard
W221D
Our salons and trainings are full of multi-generational clients, challenging
professionals to customize their communication methods for everyone from
Baby Boomers to Gen Z. Whether you’ve been in the industry for 50 years or
have just started your career, this session will help you connect to the client in
a more meaningful way. It is how you make them feel that counts!
Neuro-Linguistic Programming (NLP): Speaking the Clients Lingo
MONDAY 11:30a - 12:30p
The emotional engagement of the brain is like the glue for effective
communication– without it, nothing sticks. This interactive program will help
you identify key words or phrases that will ignite the connection highway. We
listen but do we hear? Learn the lingo to help flip the clients “this is what I
don’t want” into what it is they are really looking for.
See page 120 for an additional class
by Change is the New Black
W311C & W312A
Dr. Tye Caldwell Never Lose a Client with These 3 Tried-and-True Steps
SUNDAY 1:00 - 2:00p (W311C) & 4:00p - 5:00p (W312A)
MONDAY 10:00 - 11:00a (W312A)
As licensed beauty and barbering professionals, we suffer financially when we
lose a client, so it is imperative that we keep customers satisfied and coming back
for more. With 60% of the average book of business turning over every 6-8 years
due to stylist relocations, a client moving, salons closing down, etc., losing a client
means less money in your pocket. But that was then. Today you have options to
reverse the cycle. Join Dr. Tye Caldwell, a 25-year industry veteran and award-
winning salon owner, as he shares 3 tried and true ways how NOT to lose a client
again. As CEO of beauty tech startup Shearshare, Dr. Tye has helped thousands of
stylists win in an ever-changing industry… and he can do the same for you.
Salon Emotion
N E W!
W311D
Elizabeth Strusz Elevate the Client Experience and Drive Loyalty to
Your Salon!
SUNDAY 4:00 - 5:00p
Clients today want a complete salon experience. Salon Emotion, an exclusive
7-step program, provides the tools, elements, mindset and training to create
the ultimate client experience in your salon. With Salon Emotion, every step of
the journey has been designed to exceed client expectations, driving loyalty,
repeat visits, referrals, service and retail revenue. Experience Salon Emotion!
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