Premiere Orlando & Premiere DAYSPA Day of Show 2018 | Page 60

Nail World Sponsored by The Nailscape Nail Tech Reality Check featuring Ashley Gregory featuring Tina Alberino, Jaime Schrabeck, Ph.D. & Ashley Gregory Nail It Online Sun 2:15 - 3:30p Room W205C Microsalon Ownership 101 Sat 1:00 - 2:15p Room W205C If you’ve ever been unsure of what to post, puzzled by your online marketing, or dissatisfied with your social media results, this class is for you. Ashley walks you through easy strategies that you can implement TODAY to turn online foll owers into clients at your nail table. Learn the differences between social platforms and where your ideal clients live online. Solo salon ownership requires just as much planning, research and organization as traditional salon ownership. Discover what you need to know before you leap into entrepreneurship: Slime-Free Selling – Build Your Profits • Create a comprehensive business plan • Establish service protocols and pricing • Write effective salon policies Mon 2:15 - 3:30p Room W205C Ever wonder how much revenue you are leaving on the table? Sales doesn’t have to be a dirty word. Learn how to build your bottom line by focusing skills you already have to make more money and build client satisfaction. No slime, no pressure. We promise. Reputation is Everything: Branding Yourself through Social Media Mon 12:30 - 1:45p Room W205C Managing your online reputation may not be a priority, but it should be for every salon professional and business owner. Utilize the tools you need to market your business online, impress potential clients and connect with existing ones. Precision Nails featuring Jaime Schrabeck, Ph.D. • Prioritize the most productive ways to spend your time online • Communicate your content and opinions in an effective and appealing manner • Respond to online reviews with professionalism and grace Advocacy is Your Right: Protect Your License and Promote Our Industry Sat 11:00a - 12:15p Room W205C Recent efforts to deregulate and undermine our licensing has left many in the beauty industry feeling powerless. Rather than depend on others to advocate and make decisions for us, we need more salon owners and professionals to participate in the process. Demonstrate your commitment to fair and reasonable governance by taking action. • Inform yourself of the legislative issues affecting our industry • Develop your network of government agencies, staff and elected officials • Strengthen your positions with persuasive evidence and proposed solutions Educator Training Sun 12:30 - 1:45p Room W205C Want to advance your career as an educator? Establishing yourself involves much more than demonstrating superior technical skills. Gain insight from an expert educator and evaluate your potential to become the best educator you can be. • Learn the respective roles and best practices of educator and student • Improve your communication skills with proven strategies • Promote yourself through manufacturers, major trade shows and more 60 Famous Names featuring Linda Nordstrom IBX Certification Class Sun 2:15 - 3:30p Room W204B Become a Master IBX Technician! Learn how IBX can strengthen, repair and protect the natural nail whether under gel polish or for plain natural nails. Part one will be in the classroom and part two in the Famous Names booth. IBX Boost Class Mon 12:30 - 1:45p Room W204B IBX Boost is a strong flexible over the top universal coating that is the perfect compliment to the IBX System. You will see how to extend what IBX has done inside the nail by what IBX Boost can do over the top! The chemistry behind IBX Boost is exciting!