Premiere Orlando & Premiere DAYSPA Day of Show 2018 | Page 60
Nail World
Sponsored by
The Nailscape
Nail Tech
Reality Check
featuring Ashley Gregory
featuring Tina Alberino, Jaime
Schrabeck, Ph.D. & Ashley Gregory
Nail It Online
Sun 2:15 - 3:30p
Room W205C
Microsalon Ownership 101
Sat 1:00 - 2:15p
Room W205C
If you’ve ever been unsure of what to post, puzzled by your online marketing, or
dissatisfied with your social media results, this class is for you. Ashley walks
you through easy strategies that you can implement TODAY to turn online
foll owers into clients at your nail table. Learn the differences between social
platforms and where your ideal clients live online. Solo salon ownership requires just as much planning,
research and organization as traditional salon ownership.
Discover what you need to know before you leap
into entrepreneurship:
Slime-Free Selling – Build Your Profits • Create a comprehensive business plan
• Establish service protocols and pricing
• Write effective salon policies
Mon 2:15 - 3:30p
Room W205C
Ever wonder how much revenue you are leaving on the table? Sales doesn’t
have to be a dirty word. Learn how to build your bottom line by focusing skills
you already have to make more money and build client satisfaction. No slime,
no pressure. We promise.
Reputation is Everything:
Branding Yourself through Social Media
Mon 12:30 - 1:45p
Room W205C
Managing your online reputation may not be a priority, but it should be for
every salon professional and business owner. Utilize the tools you need to
market your business online, impress potential clients and connect with
existing ones.
Precision Nails
featuring Jaime Schrabeck, Ph.D.
• Prioritize the most productive ways to spend your time online
• Communicate your content and opinions in an effective and appealing manner
• Respond to online reviews with professionalism and grace
Advocacy is Your Right:
Protect Your License and
Promote Our Industry
Sat 11:00a - 12:15p
Room W205C
Recent efforts to deregulate and undermine our licensing has left many in the
beauty industry feeling powerless. Rather than depend on others to advocate
and make decisions for us, we need more salon owners and professionals
to participate in the process. Demonstrate your commitment to fair and
reasonable governance by taking action.
• Inform yourself of the legislative issues affecting our industry
• Develop your network of government agencies, staff and elected officials
• Strengthen your positions with persuasive evidence and proposed solutions
Educator Training
Sun 12:30 - 1:45p
Room W205C
Want to advance your career as an educator? Establishing yourself involves
much more than demonstrating superior technical skills. Gain insight from an
expert educator and evaluate your potential to become the best educator you
can be.
• Learn the respective roles and best practices of educator and student
• Improve your communication skills with proven strategies
• Promote yourself through manufacturers, major trade shows and more
60
Famous Names
featuring Linda Nordstrom
IBX Certification Class
Sun 2:15 - 3:30p
Room W204B
Become a Master IBX Technician! Learn how IBX can strengthen, repair and
protect the natural nail whether under gel polish or for plain natural nails. Part
one will be in the classroom and part two in the Famous Names booth.
IBX Boost Class
Mon 12:30 - 1:45p
Room W204B
IBX Boost is a strong flexible over the top universal coating that is the perfect
compliment to the IBX System. You will see how to extend what IBX has done
inside the nail by what IBX Boost can do over the top! The chemistry behind
IBX Boost is exciting!