Sponsored by

Dyson featuring Todd Tinnel

Bombshell to Boho Blow Dry

Styling Sun 11:00a - 12:00p & 2:00 - 3:00p Mon 9:30 - 10:30a & 12:30 - 1:30p

Room W311E

Whether you ’ re looking to create volume for days or laid-back festival waves , impeccable blow dry technique will set you up for success ! Learn tips and tricks using the Dyson Supersonic hair dryer to take your blowdrys from “ ok ” to “ no way ”!

Agadir ™

International

featuring Carlos Gonzalez & Casey Terramoccia

Agadir Original , Agadir Hair Shield 450 & Agadir MEN

Sun 9:00a - 6:30p

Exhibit Floor Mon 9:00a - 5:00p Booth 3315

Step by Step :

• Cleanse and prime hair

• Nourishes and condition hair

• Repair and protect hair

• 4 different cuts and styles

• Men ’ s hair styling and beard grooming techniques

OLAPLEX

One ingredient changes everything .

Go Blonder . Push the envelope further without compromising the integrity of hair . From the photo shoot to the salon chair , colorists are set free from the fear of damaged hair . From Base Color to Balayage , OLAPLEX multiplies bonds making hair stronger and healthier , while color lasts longer with more vibrancy . Come visit the OLAPLEX booth to learn how to repair all hair types , as using Olaplex in conjunction with all professional chemical service and treatments will ensure the best hair the client has ever had and increase the revenue of the professional stylist .

Bio Ionic

Innovators of the hair tool industry , Bio Ionic will demonstrate the ease of creating beautiful , healthy styles with their unique mineral infused tools . Delivering remarkable results , superior shine , and long lasting curls , these tools and techniques cannot be missed ! Bio Ionic is a top choice in professional tools .

Malibu C Pro

Conquer Colour Catastrophes : Hidden Hair Horrors Exposed !

featuring Nicole Emiliani & Anthony Barnhill Sat & Sun 2:30 - 3:45p Room W414A

Let ’ s face it : colour catastrophes happen to all of us and virtually every colorist experiences unexpected disasters . This class is designed to arm you with the tools you need to become an expert at problem solving , no matter what challenge you ’ re faced with ! These simple solutions for common colour disasters will help you turn any 911 Colour Emergency into an opportunity to boost your revenue .

Mon 2:30 - 3:45p

The Art of Colour Correction : Become a Confident Concentr8 ® Colorist !

featuring Missy Peterson

Room W414A

We already know you ’ re a Pro . You ’ ve mastered the rulebook , which doesn ’ t mean you don ’ t like pushing the limits . In fact , it ’ s just the opposite : there ’ s nothing you love more than a good challenge . Which is why we designed this class just for you . We ’ ve already taught you how to prepare your colour canvas , now we ’ ll show you how to colour outside the lines which ironically , takes you back to the basics .

Ouidad featuring Sarah Brunty Smith

All About the Rake & Shake – A Modern Day Wet Set

Sun 12:45 - 2:00p

Room W414A

Curls have the amazing ability to manipulate and take shape far beyond their natural state . Learn how to create the perfect curl pattern using our signature styling technique , the Rake & Shake ! In this class we will cover the styling foundations necessary to style and set the perfect curl , break the cast , and options for enhancing or altering the curl pattern for alternative looks and styles .

The Art of Braiding and Updos on Loose and Classic Curls

Sun 4:00 - 5:15p

Room W414A

There ’ s no denying braids are the hottest thing right now and there ’ s no reason why your curly clients can ’ t join in the fun ! Save yourself the time of blow-drying and learn how to braid without frizzing the natural texture and , instead , enhance the curls for a beautiful spiraling braid effect . From there , we will show you easy options to elevate those day-time braids into special event updos .

Transformational Curls : The Key to Unlocking Shape Shifting

Mon 12:45 - 2:00p

Room W414A

Learn how to provide transformational results with our proprietary Carve and Slice techniques . We will kick it up a notch for fluid movement and varying degrees of vertical layers with our Sliding Gradation technique while we explain the common , yet disastrous mistakes made when cutting curls .

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