Social Media Marketing
SalonCentric Education
featuring Daniel Mason Jones
Get REAL – Get Social Sun 12:30- 1:30p & Mon 9:30- 10:30a
Room W312C
“ Wanna be Instafamous?” Don’ t forget about Facebook! Are you overwhelmed with what, when and how to post? Find out how to use both platforms to make a name for yourself AND lots of money. This program will highlight exactly what is needed to launch, build and monetize your social platforms to convert followers to dollars behind the chair.
See page 103 for additional classes by SalonCentric Education
FIIDNT Marketing
featuring Don Godfrey, Dino Ballin & Victor Valverde Branding = Exposure = Profits Sun & Mon 12:00- 1:30p
Room W207A
Join Don Godfrey(@ nothingbutpixies), with special guest Dino Ballin(@ pompsalon) and Victor Valverde(@ kuthaus) as they guide you through the ins and outs of effective social branding. Design your page, from profile to post and be featured by larger pages! Build your brand, leverage education opportunities and effectively manage a salon for the highest profitability. Gain insight into how social media will elevate your business into future profits.
Tish Sutton Int featuring Tish Sutton
Social Media Secrets for the Busy Stylist Mon 11:15a- 12:30p
Room W221A
Are you looking to market your beauty or hair salon on social media, or are you not getting the results you want and need a boost? Social Media is great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. With the increasing use of social media in every industry, it’ s crucial that businesses know how to connect with customers and use social media platforms. Come learn the powerful techniques to triple your salon clientele.
Social Beautify featuring Matthew Wiggins
Social and Mobile Marketing is Evolving
Sun 2:45- 3:45p
Room W221B
Smart phones and social media apps are revolutionizing salon marketing techniques and strategies. With recent changes to Facebook and Instagram, social marketing is evolving past simple ads and likes and the rise of custom mobile apps is giving clients a more direct experience with your brand. In this class, marketing expert Matthew Wiggins will teach you the ins-and-outs of mobile marketing through social and custom apps to keep your salon ahead of the marketing curve.
Hairbrained
Moderated by Hairbrained ' s Gordon Miller Featuring Cassandra McGlaughlin, Joel Torres, Julius Caesar, Leysa Carrillo, Olivia Smalley & Sam Daly
Instagram Decoded: Influencer Best Practice Panel Sun & Mon 10:00- 11:30a Room W207A
If you are looking to build your business and / or career, know that Instagram has quickly become the go-to social media platform for savvy professionals. Join Hairbrained CEO Gordon Miller for another of his always lively panel discussions with leading Influencers. Focused on sharing best practices to help grow followers, increase engagement and results, this panel is a don’ t miss opportunity to up your IG game. Join Gordon with these guest panelists:
On Sunday: @ BottleBlonde76, @ CassandraPlatinum & @ Leysahairandmakeup On Monday: @ JoelTorresStyle, @ JuliusCaesar & @ OMGartistry
StyleNet featuring Lynn Winsell
Generate Attention Online Sun 9:30- 10:30a
The Home of Craft Hairdressing
Room W312A
You already know that the world around you is online and searching for the services and products you offer. But do you know how to make it easy for those searching to find and connect with you? In this class, you will walk away with a concise understanding of how to generate results from your online channels; websites, social media, texting, and e-blasts. You will walk away with simple, proven methods that cut through the techno-babble of online channels. PLUS, you will receive a FREE Social Planning Guide that you can start using today!
5 Proven Social Media Strategies to Grow Your Business Sun 5:00- 6:00p & Mon 12:30- 1:30p Room W312A
Get Found – learn the simple elements of a mobile friendly website that Google considers worthy for first page placement. Get Connected – top ways to grow Instagram followers, Facebook likes and fill openings. Get Heard – best practices from taking pictures, making videos, which apps to use and what to say when you post. Get Touched – tips to keep your guests engaged, loyal and talking about you. Get Sales – techniques for consistently using branded professional images inside your salon, eblasts and social media posts. You will walk away with simple and proven methods that cut through the techno-babble of social media and Internet marketing.
98