Sponsored by

Avena Beauty

No more bleaching technology from the original 2 in 1 lift and deposit color system. Today’ s newest formula by Avena Duport Lumetrix allows professionals to“ lift and deposit” color in a“ single process”. Learn these techniques developed by Avena Lumetrix: instant high lifts on tinted hair, change tinted hair color in minutes, avoid over processing and create red, violet, silver and other bright shades without pre-bleaching.

Turbo Power

Welcome to the Turbo Power Professional Collection

Sun 9:00a- 6:30p

Exhibit Floor Mon 9:00a- 5:00p Booth 2967

Turbo Power was the first company to introduce the turbo hair dryer to the salon professional. Since the introduction, we have produced newer, more powerful tools. Today, our product lines include curling, straight irons, diffusers, hair brushes and much more. If you are as serious about your work as we are, then Turbo Power is your only choice for professional styling tools. Our stylists will be on hand to share their beauty perspectives, latest hairstyling techniques and the newest technologies made by Turbo Power.

La-Brasiliana featuring Ruben DaVaz

Smooth, Shine, Soften the La-Brasiliana Way

Sun 9:00a- 6:30p &

Exhibit Floor Mon 9:00a- 5:00p Booth 3207

As a professor of cosmetology and barbering and the National Education Director for La-Brasiliana and Hair Color Research Group, Ruben devises new approaches, techniques and concepts for La-Brasiliana Keratin Treatment with Collagen and“ Olio di Morocco” LBK’ s Smoothing Treatment. Join him and the La-Brasiliana styling team as we show you how to smooth, shine, soften, eliminate frizz and give hair instant manageability.

Pintwist ® featuring Tara Mosley

This super sized pin holds hair in a perfect french twist every time, as well as other creative styles that previously required traditional hair pins. Pintwist ® patented hair pins were designed to hold any twist of hair in ANY direction. Most styles can be achieved in under a minute making your time more profitable. Be inspired to create updo’ s with more confidence.

Trissola / Envy Professional

An anti-aging professional hair care system which focuses on innovative and effective treatments and products for healthy, youthful, manageable, frizz-free hair. Join Trissola at the booth as they demonstrate how Trissola restores and strengthens hair while it styles, leaving it luscious and healthy.

Discover the latest in smoothing technology and reverse damage from overprocessing and chemical treatments. Trissola is proven to be more effective and less toxic tan competing keratin lines, while being more affordable to maintain.

OYA

The True Professional Hair Color

Sun 9:00a- 6:30p

Exhibit Floor Mon 9:00a- 5:00p Booth 3577

OYA’ s commitment to the professional will never change. To focus wholly and solely on you, the professional hair designer, who cares for clients strictly in a professional salon environment. That the answer will always be,“ Yes that’ s possible!” Superior quality, relentless support, rapid responsiveness. To restore your faith in the integrity of our profession, that change is possible – it is closer than you think! Come by the booth to learn how to develop your creative signature using OYA – a truly professional hair color that supports your creative expression!

Überliss featuring Uberliss Education Team

The Überliss Bond Treatment Sat & Mon 11:00a- 12:15p

Room W225

Master the Überliss Bond Treatment to complete total transformations without compromising hair health. The Überliss Bond Treatment works synergistically to help regenerate bonds that are broken during processing, creating fortified hair with strong, durable & healthy fibers.

The Überliss Keratin Treatment Certification Class

Sun 11:00a- 12:15p

Room W225

Learn first-hand the best way to apply the Überliss Keratin Treatment. The safest, 100 % formaldehyde-free and methylene glycol-free application designed to smooth and straighten frizzy and wavy hair textures.

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