Sponsored by

Dyson featuring Todd Tinnel

Bombshell to Boho Blow Dry

Styling Sun 11:00a- 12:00p & 2:00- 3:00p Mon 9:30- 10:30a & 12:30- 1:30p

Room W311E

Whether you’ re looking to create volume for days or laid-back festival waves, impeccable blow dry technique will set you up for success! Learn tips and tricks using the Dyson Supersonic hair dryer to take your blowdrys from“ ok” to“ no way”!

Agadir ™

International

featuring Carlos Gonzalez & Casey Terramoccia

Agadir Original, Agadir Hair Shield 450 & Agadir MEN

Sun 9:00a- 6:30p

Exhibit Floor Mon 9:00a- 5:00p Booth 3315

Step by Step:

• Cleanse and prime hair

• Nourishes and condition hair

• Repair and protect hair

• 4 different cuts and styles

• Men’ s hair styling and beard grooming techniques

OLAPLEX

One ingredient changes everything.

Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair. From Base Color to Balayage, OLAPLEX multiplies bonds making hair stronger and healthier, while color lasts longer with more vibrancy. Come visit the OLAPLEX booth to learn how to repair all hair types, as using Olaplex in conjunction with all professional chemical service and treatments will ensure the best hair the client has ever had and increase the revenue of the professional stylist.

Bio Ionic

Innovators of the hair tool industry, Bio Ionic will demonstrate the ease of creating beautiful, healthy styles with their unique mineral infused tools. Delivering remarkable results, superior shine, and long lasting curls, these tools and techniques cannot be missed! Bio Ionic is a top choice in professional tools.

Malibu C Pro

Conquer Colour Catastrophes: Hidden Hair Horrors Exposed!

featuring Nicole Emiliani & Anthony Barnhill Sat & Sun 2:30- 3:45p Room W414A

Let’ s face it: colour catastrophes happen to all of us and virtually every colorist experiences unexpected disasters. This class is designed to arm you with the tools you need to become an expert at problem solving, no matter what challenge you’ re faced with! These simple solutions for common colour disasters will help you turn any 911 Colour Emergency into an opportunity to boost your revenue.

Mon 2:30- 3:45p

The Art of Colour Correction: Become a Confident Concentr8 ® Colorist!

featuring Missy Peterson

Room W414A

We already know you’ re a Pro. You’ ve mastered the rulebook, which doesn’ t mean you don’ t like pushing the limits. In fact, it’ s just the opposite: there’ s nothing you love more than a good challenge. Which is why we designed this class just for you. We’ ve already taught you how to prepare your colour canvas, now we’ ll show you how to colour outside the lines which ironically, takes you back to the basics.

Ouidad featuring Sarah Brunty Smith

All About the Rake & Shake – A Modern Day Wet Set

Sun 12:45- 2:00p

Room W414A

Curls have the amazing ability to manipulate and take shape far beyond their natural state. Learn how to create the perfect curl pattern using our signature styling technique, the Rake & Shake! In this class we will cover the styling foundations necessary to style and set the perfect curl, break the cast, and options for enhancing or altering the curl pattern for alternative looks and styles.

The Art of Braiding and Updos on Loose and Classic Curls

Sun 4:00- 5:15p

Room W414A

There’ s no denying braids are the hottest thing right now and there’ s no reason why your curly clients can’ t join in the fun! Save yourself the time of blow-drying and learn how to braid without frizzing the natural texture and, instead, enhance the curls for a beautiful spiraling braid effect. From there, we will show you easy options to elevate those day-time braids into special event updos.

Transformational Curls: The Key to Unlocking Shape Shifting

Mon 12:45- 2:00p

Room W414A

Learn how to provide transformational results with our proprietary Carve and Slice techniques. We will kick it up a notch for fluid movement and varying degrees of vertical layers with our Sliding Gradation technique while we explain the common, yet disastrous mistakes made when cutting curls.

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