# PREMIEREBEAUTYSHOWS
DON ’ T FORGET TO TAG US ON SOCIAL
KARG + Team Dry . Cutting . " We Celebrate Dry Cutting "
KARG Inc NYC featuring Mike Karg , Russ Cordeiro (@ russdoeshair ) & Rainer Schneck
SATURDAY 4:00 - 5:00p l SUNDAY 2:00 - 3:00p l Room W209B MONDAY 10:00 - 11:00a l Room W209B Mike KARG is the most well-known DRY . CUTTING . Pioneer of our time . We teach our philosophy by sharing our expertise to inspire fellow hairdressers to become DRY . CUT . specialists . From precision to visual cutting pioneered by KARG .
Grey Coverage and Grey Blending
Sherry Ratay , Inc . featuring Sherry Ratay (@ SherryRatay ) SATURDAY 12:00 - 1:00p l Room W414A Sherry will incorporate grey coverage and blending with different haircolor formulas and applications . It will include when and why to choose a Permanent haircolor over a Demi-permanent and the visual end results with each application and formula . You will have a better understanding of the Theory of Haircolor , the 5 ways to alter the hair with haircolor , PH scale , grey coverage with permanent and demi permanent haircolor .
Root Shadow - Get Down to the Root of It !
Short Hair Revival : Bringing Sexy Back
Avlon featuring O ’ Brien Lynch MONDAY 11:30a - 12:30p l Room W308A Avlon Educator and Platform Artist O ’ Brien Lynch will show you how to take the classic pixie cut from generally short in the back and sides , to shaggy , spikey , and edgy . Whether you ’ re a Tomboy at heart , or you just want to shake things up , he will show you that short hair Rocks !
For additional classes with Avlon > see page 52
Sherry Ratay , Inc . featuring Sherry Ratay (@ SherryRatay ) SUNDAY 10:00 - 11:00a l Room W414A Learn how to create a root shadow and blend to create the perfect blend from dark to light . You will learn the WHY ’ s for creating the root shadow and blend , which hair color tool to reach for when creating your visual end result , as well as apply your application with “ BOTH ” bowl , brush , and bottle , when to use one over the other .
Tools to Create Seasonal Haircolor Change
Sherry Ratay , Inc . featuring Sherry Ratay (@ SherryRatay ) MONDAY 10:00 - 11:00a l Room W414A Are you unsure of the red tones to add to your clients haircolor ? Why does the skin on that brunette look washed out ? Sherry will help you take your clients into their seasonal change by thinking “ outside the box ” during your consultation . She will share what to look for in each client : their skin tone , eye color , personality , and profession .
For an additional workshop with Sherry Ratay > see page 136
Pure Brazilian Certification
Pure Brazilian featuring Heather Jones SUNDAY 1:00 - 2:00p l MONDAY 10:00 - 11:00a & 2:30 - 3:30p Room W222A The Pure Brazilian treatment is a 90 minute in salon service that will transform your client ’ s hair to silky , smooth , frizz-free and manageable . You will learn ALL 3 formulas ( original , clear , express ) of Pure Brazilian to ensure you are choosing the right formula to meet your client ’ s needs . Come see for yourself WHY everyone that sits in your chair needs a keratin !
Low Maintenence Cut & Color
Fancy Hairdressers featuring Ben White (@ benmicahwhite ) & Aly Davis (@ alydavishair )
SUNDAY 2:00 - 3:00p l MONDAY 12:30 - 1:30p l Room W414B Learn modern approaches to today ’ s most popular undone haircut and color techniques .
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