HAIR TRENDS
Betty Boop
ASHTAE Products featuring Lashawn Carlos SATURDAY 11:00a - 12:30p l Room W313 By popular demand , pin curls , waves , and more waves are ruling the runways . Betty Boop did it then , and we are now doing it again . Come learn the latest soft and creative pin-up style referred to as the Betty Boop Collection .
I Do ! Bridal Updos
ASHTAE Products featuring Kathy Williams & Lashawn Carlos SUNDAY 10:30a - 12:00p I MONDAY 1:30 - 3:00p l Room W313 The Bridal market is a billion-dollar industry . Learn how to tap into this market ! In this class , we will show you the latest money-making wedding styles for both relaxed and natural hair , how to price them , and how to book them !
Art of the Updo
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ASHTAE Products featuring Lashawn Carlos SUNDAY 1:30 - 3:00p l Room W313 This class will discuss how to create everyday , special events , and wedding looks . Up-Dos have no boundaries . You can be as creative as your client allows you to be . An updo can be performed on any texture or length of hair . We will discuss different ways you can style while maintaining healthy hair and scalp during the styling process .
Creative Styling
ASHTAE Products featuring Lashawn Carlos MONDAY 12:00 - 1:30p l Room W313 Creative styling is a demonstration that will focus on blending style trends together with visual design elements and fundamental principles of creative styling . In this class , you will learn amazing , quick and easy ideas to add and elevate your styling . Your client is your canvas ! Learn to create a work of art for everyday wear while increasing your cash flow and gaining new clientele .
Stop Oiling , Start Hydrating
ASHTAE Products featuring Kathy Williams SATURDAY 3:30 - 5:00p l Room W313 We will show you proper hydration techniques for natural hair . The key to maintaining healthy , hydrated hair is in the products and technique . Get the list of items to avoid in your natural clients ’ hair ! Learn how to properly hydrate for both a twist and out and silk press .
For additional classes with ASHTAE Products > see page 50
Butterfly / Wolf / Bixie Haircut
Ashlee Norman Hair featuring Ashlee Norman (@ ashleenormanhair ) SUNDAY 11:30a - 12:30p l Room W414A The Butterfly + The Wolf + The Bixie - Gen Z is driving Haircut Trends through TikTok and these 3 Layered looks are all the Rage ! Come Get a Behind the Scenes look at Ashlee Norman ’ s signature cutting style - including Wet / Dry Scissor & Razor Techniques
Balayage vs Foilayage
Ashlee Norman Hair featuring Ashlee Norman (@ ashleenormanhair ) MONDAY 11:30a - 12:30p l Room W414A Do you Struggle with over-foiling ?! Ever since the Trend of Open-Air Painting became popular - we ’ ve been struggling with creating the look of Balayage ( Dimensional Ribbons + Ombre + Money-Piece ) while still achieving the lift of a traditional foil service . This class breaks down not only the theory of placement and technique but also dives deep into the factors of Lift , PH scale , Texture , & more . If one technique is a Book , consider this class the book shelf that will finally organize your knowledge of Highlighting Methods .
Voluminous Boho Style
Alexandra Wilson (@ alexandralee1016 ) SATURDAY 3:30 - 4:30p l SUNDAY 4:00 - 5:00p l Room W414D In this class you ’ ll learn a voluminous boho inspired style . You ’ ll learn how to prep , how to maximize volume throughout the style as well as proper product knowledge . Utilizing the proper products is crucial for creating texture and maintaining volume .