SOCIAL MEDIA MARKETING
Win with Pinterest
Ashley Gregory Coaching featuring Ashley Gregory Hackett
(@ ashleythecoach ) SATURDAY 1:30 - 2:30p I ROOM W304G The “ rules ” for success on social media are constantly changing . Harness the power of a platform that captures enthusiastic local leads , maximizes your content , where clients are already looking for inspiration - Pinterest ! Leave with a concrete plan to launch your Pinterest presence today and reach your beauty business goals one pin at a time .
Advanced Instagram for Beauty Pros
Ashley Gregory Coaching featuring Ashley Gregory Hackett MONDAY 1:30 - 2:30p I ROOM W304G Success on Instagram requires creativity , consistency , and a lot of luck . Explore creative ways to leverage Instagram to drive business and bookings . From Reels to Lives , to Subscriptions and Guides , learn how to easily create engaging content that stands out from the crowd . ( Intermediate to advanced users only ).
' Let ' s Get Reel ' w . Sunlights ® Marketing Director Lindsay Grace Henderson
SUNLIGHTS ® featuring Lindsay Grace Henderson SUNDAY 12:00 - 1:00p I ROOM W209C Join Sunlights ® Professional ’ s digital mastermind to learn how to finally crack the social media code ! Our Marketing Director has exploded our social media following by over 200 % and now up to 200k combined followers on Instagram using organic content and the power of reels . Let Lindsay Grace equip you with the tools and know-how to turn your efforts on social media into sustainable revenue growth . This interactive look & learn demo will leave you motivated and confident to tackle the digital space head on and with a purpose . Don ’ t miss out on this newly created event from the World ’ s Highlighting Brand !
Instagram in Depth
SalonCentric # ItTakesAProTeam featuring Samantha Harman
(@ Samanthasbeautyconfessions ) SUNDAY 1:00 - 2:00p I MONDAY 10:00 - 11:00a I ROOM W312A Samantha is sharing the power of social media including Instagram basics , finding your niche , discovering your target market , captions to connect with your audience , content creation , video editing tips , how to get noticed by brands , understanding analytics and using them to solve problems .
Instagram and Imposter Syndrome
SalonCentric # ItTakesAProTeam featuring Samantha Harman MONDAY 2:30 - 3:30p I ROOM W224A It ’ s no secret that social media is a huge part of our career as hairstylists . Samantha Harman knows firsthand how intimidating it can be to put yourself out there online . In this class , you will learn how to crush the mindset traps standing in your way of success and strategies to help you take your career to the next level . You will leave this class feeling inspired to start creating content and the confidence to step in front of your fears and turn your dreams into a reality .
# ITAPT Artist Samantha Harman (@ samanthasbeautyconfessions ) has amassed over 250K followers on Instagram and she credits the social media platform for building her entire clientele . Naturally , we had to ask what tips she has for fellow artists when it comes to growing a large Instagram following and how she incentivizes clients to share their new styles on Instagram . She also explained how you can use Instagram to attract your dream clients .
For additional classes with SalonCentric # ItTakesAProTeam > see pages 27 , 40 , 50 & 51 ,
For additional classes with SUNLIGHTS ® > see pages 37 & 134
TAG US ON INSTAGRAM # PremiereBeautyShows
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