BUSINESS FORUM
A Client Experience that Wins a Recession
Hunter Donia LLC featuring Hunter Donia (@ hairbyhunty ) SATURDAY 1:30 - 2:30p I ROOM W304H We ’ re entering one of the most unpredictable economic times in history right now , and we ’ d be naïve to think that our businesses don ’ t need to adapt and be prepared . Design your client experience to maximize profit , retention and new client referrals .
Curate & Connect : Building Your Business Brand
STX Software featuring Jeff Mason SATURDAY 11:00a - 12:00p I ROOM W414B Every salon / spa has a plethora of opportunities to communicate with their customers from reminders , to 2-way text , social media and auto-action marketing . Make every touch-point count by curating your brand throughout all your communications !
Destroy Bad Business
Destroy the Hairdresser featuring Cyd Charisse (@ cydcharisse ) & David Bosscher (@ destroythehairdresser ) SATURDAY 11:30a - 12:30p l SUNDAY 11:30a - 12:30p I ROOM W304G Learn how to tap into emotional intelligence in a way that will transform the way you think , learn ways to increase your capacity for emotional and financial success , and discover how your reactivity in business affects your income . Through our DBB methods , you can fine-tune your path to succeed financially through consciousness .
Cultivate a Relevant , Competitive , and Profitable Service Menu
360 Wellness Education featuring Lori Vargas , MBA , CPA SATURDAY 3:30 - 4:30p I ROOM W304H Challenge your current menu or develop a service menu that is relevant , profitable , and aligns with your vision . Cultivate treatments that meet and exceed the expectations of your clientele while ensuring that it is priced profitable and showcases the vision and skillsets of you and your team . Leave with a Service Menu Template .
Optimize Service Mix to Maximize Wealth
360 Wellness Education featuring Lori Vargas , MBA , CPA SUNDAY 3:30 - 4:30p I ROOM W304H Menu Management provides key understandings of how to manage your business with menu engineering , pricing strategy , financial review , and target methods . Learn how to develop a balanced service mix with strategy and purpose .
Elevate Business : Earn More ! Work Smart !
360 Wellness Education featuring Lori Vargas , MBA , CPA MONDAY 11:30a - 12:30p I ROOM W304H Understanding how to earn more and work smart while doubling your earnings . Employ methods and scripts to optimize your business and maximize your wealth . Learn about enhancing the experience , increasing average spend , and growing your clientele .
For additional classes with 360 Wellness Education > see page 63
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