Biolage featuring Cynthia Alvarez & Rolando Aqui
Biolage presents Effortless Styling
SUNDAY & MONDAY 11:30a - 12:30p • W311G
From straight to wavy , curly to coily , natural styling has become a mainstay in salons . Join the Biolage Team to get in on the foundations of how to naturally style all hair patterns and let your work speak its own voice .
PRAVANA featuring Timbo Mack & George Blanco
Say it with a SHOUT , Lightening and VIVIDS
SUNDAY 1:00 - 2:00p • W312B
Join PRAVANA ’ s Elite Educators as they create a dramatic look that shouts , using our blonding arsenal and famous VIVIDS collection .
Featuring Melody Larissa & George Blanco
Talk it out , ChromaSilk and VIVIDS
MONDAY 10:00 - 11:00a • W312B
Join PRAVANA ’ s Elite Educators as they create a look that gets people talking , using our award winning ChromaSilk portfolio and famous VIVIDS collection .
Featuring Ashley Krupa Berg & George Blanco
Just a Whisper , ChromaSilk and Lightening
MONDAY 1:00 - 2:00p • W312B
Join PRAVANA ’ s Elite Educators as they create a look that ’ s as soft as a whisper , using our blonding arsenal and our award winning ChromaSilk portfolio .
TRUSS featuring Mickey Colon Jr
Brunette Dimensional Balayage
SUNDAY 11:30a - 12:30p • W414D
Learn to create beautiful brunettes with dimension AND intention ! Check the latest elevated techniques to create dazzling brown tones that will make a statement to your clients and peers . That beautiful sun kissed brunette that you always dreamed of .
Featuring Chrissy Danielle
Bouncy Bright Blonding + Social Media Tips
MONDAY 10:00 - 11:00a • W414D
Master bright & bold face framing alongside learning how to replicate Chrissy ’ s signature 90 ’ s blowout that will leave your client feeling brand new ! This class will round out by learning the latest & greatest social media tips and tricks to up your IG game .
Sam Villa ® featuring Sam Villa , Teresa Romero , Jesse Linares , Anna Peters , Ellen Devine and special guest , Ludovic Beckers
Sam Villa Education
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p EXHIBIT FLOOR l BOOTH 2951
Join us for a jam-packed educational weekend with the Sam Villa ArTeam featuring : Sam Villa , Teresa Romero , Jesse Linares , Anna Peters & Ellen Devine . These seasoned stylists will be sharing the latest haircutting & styling techniques all weekend long ! From precision bobs to long layering , lived-in shags & even bridal upstyling . Be sure to join Sam Villa and the ArTeam at Booth 2951 for an incredible weekend of education to help you boost your business .
Featuring Sam Villa & Teresa Romero
Lived in Precision
SUNDAY 11:45a - 12:45p • EXHIBIT FLOOR l BOOTH 2951
Join Sam Villa & Teresa Romero , Sam Villa Artistic Director , as they break down the thought process & execution of two ( 2 ) trend-forward cuts from our “ Lived in Precision ” photoshoot that will showcase an effortless shag & soft pixie haircut .
Featuring Sam Villa & special guest , Ludovic Beckers
The Art of Layering
MONDAY 3:00 - 4:00p • EXHIBIT FLOOR l BOOTH 2951
Boredom is not an option when it comes to diving into the design of layering ... Learn LIVE from Sam Villa & International Artistic Director of L ’ ANZA , Ludovic Beckers , as they help you rediscover the creativity that exists in the craft of layering .
Dyson Professional Hair Care Tools
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p EXHIBIT FLOOR l BOOTH 2703
Discover more about the technology behind Dyson Professional Hair Care tools from the engineering within to the styles you can create . At Dyson , we ’ re technology and engineering experts . We have expertise in airflow , filtration , motors and more , and with our relentless desire to solve problems others ignore we believe science and engineering can keep hair strong , healthy and more beautiful .
Authentic Beauty Concept featuring Justin Toves Vincilione
Authentic Haircutting – Effortless Texture
SUNDAY 11:30a - 12:30p • W312B MONDAY 11:30a - 12:30p & 2:30 - 3:30p • W312B
Join Authentic Beauty Concept Advocate Justin Vincilione as he takes you through an authentic approach to the Textured French Bob . The introduction of texture to this classic shape will ensure your guest can effortlessly change their look from day to day . Reconnect with foundational techniques that ensure you create the perfect shape each and every time for the head shape you are working with . Learn how to finish the look with award winning products from the Authentic Beauty Concept ’ s Embrace Styling range .
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