The Social Barber featuring Season Bennett
Secret to Creating Digital Products
SATURDAY 2:00 - 3:00p • W304E SUNDAY 4:00 - 5:00p l MONDAY 2:30 - 3:30p • W304E
Discover how beauty professionals build 6- and 7-figure online businesses without tech skills , a team or an audience . Learn how to take your knowledge of the beauty industry straight to the bank with digital products . In the world of digital products , hourly rates don ’ t matter . You no longer have to trade your time for money . You can literally make money while you are sleeping . Participants will leave with concrete ideas for digital products and the exact steps on how to monetize their gifts and talents online .
K18 featuring @ maggiemh , @ catcoiffeur & Linh Phan (@ bescene )
How To # HairTok with K18
SUNDAY 11:30a - 12:30p • W414A
Master the platform with TikTok tips and learn how to amplify your business socially with stylists and educators @ maggiemh + @ catcoiffeur .
Escape the Chair with @ bescene and @ maggiemh
SUNDAY 4:00 - 5:00p • W414D
Stylists , educators & K18 Ambassadors Maggie + Linh cover the do ’ s and don ’ ts of social media . You ’ ll learn how to transform your social platform to attract the attention of brands , how to maximize opportunities and expand your income as a hairstylist beyond the chair .
For additional classes with K18 > see page 38
Tomb45 featuring Yofonzz and Corey Sturkey
How to Stand Out on Social Media
MONDAY 10:00 - 11:00a • W304F
This beginner ’ s course will focus on the value of social media , best practices , metrics , using IG , YouTube and other platforms . Leave the course with practical skills that will help you earn the swipe up feature on IG ( 10K followers ), and monetize your YouTube channel .
For additional classes with TOMB45 > see page 46 & 143
Booksy featuring Alfredo Lewis & Angel Cardona
Building Your Personal Brand
MONDAY 2:30 - 3:30p • W414C
Inspire and discuss the steps to building your personal brand . Join Alfredo Lewis , hair artist , global and master educator and award-winning stylist along with Angel Cardona , Master Educator and Salon Owner , as they share their focus to help you get discovered by your forever client and provide you tips on building your social media presence .
Tyrik Jackson & Efexx featuring Tyrik Jackson & Erik Ramos
Content Creation Class
MONDAY 2:30 - 3:30p • W304G
Have you ever seen a great educational video on Instagram and thought how do they stay so consistent in creating great content ? The truth is there is a science behind the strategy and content creation . Join Tyrik and Erik as they teach their approach to social media content creation , collection , editing and distribution .
For additional classes with TYRIK JACKSON & EFEXX > see page 144
Andis Company featuring Angel Raws
Content Creation 101
SUNDAY 1:00 - 2:00p • W307A
Wanting to build up your social media game and influence your business ? Join Andis Global Educator , Angel Raws to start your journey for your own content creation . In this class , Angel will bring introductions not only to content capturing , but utilizing social media tools to gain and grow awareness of your business .
For additional classes with ANDIS COMPANY > see page 47
SalonCentric # ItTakesAProTeam featuring Samantha Harman
Let ' s Get Social
SUNDAY 10:00 - 11:00a • W311D
Learn how you can set your page up for success , find your niche , discover your target market , choose a category / specialty and why it matters , post to achieve your goals , understand Instagram vocabulary and metrics : reach , engagement , hashtags , and captions .
Instagram In-Depth
MONDAY 2:30 - 3:30p • W311D
Join Samantha as she goes in-depth about Instagram from utilizing insights to achieve your goals , getting noticed by a brand , understanding Instagram algorithm , favorite editing apps , content creation , favorite tools / equipment , how to create multiple pieces of content from your clients and using analytics to solve problems .
As an Oklahoma based stylist , blonding specialist and educator , Samantha has been working behind the chair for 7 years , during which time she has joined the BTC team , SalonCentric team and was a Modern Salon Top 100 . Samantha loves to connect with and inspire people and she is very passionate about sharing her knowledge .
For additional classes with # ITTAKESAPROTEAM > see pages 32 , 46 , 140 & 142
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