NORVELL
BRANDON CARDINAL
SPALUTIONS
FELICIA BROWN
HALE & HUSH
KRIS CAMPBELL
VADAZZLE
GRACE POWER
Spray Tanning Certification and Training
SUNDAY & MONDAY 2:30 - 3:30p • W230B
Norvell , The Spray Tan industry ’ s # 1 Professional brand chosen by technicians around the globe offers its award-winning Spray Tan Training FREE ! If you are just looking , starting out or a seasoned vet you will have plenty to learn . Tips , tricks , techniques and live Demos by an Industry Expert ! Join us at Norvell University TODAY !
Brandon Cardinal is VP of Business Development with Norvell , a divison of Sunless Inc . He brings 25 + years experience with salons , beauty and spray tanning . Brandon travels the globe training and certifiying technicians such as yourself to be highly efficient and profitable artists .
From Burned Out to Shining Bright
MONDAY 1:00 - 2:00p • W230B
Even before the adventure of 2020 , many spa , salon and wellness professionals had feelings of being stuck in a rut , tired of the day-in-day-out , and even being a little lost . For some , our professional passion had taken a pause and we weren ’ t sure what we ’ re doing anymore or why . And then , 2020 . Sigh . Whether your inner spark has just flickered or it ’ s all you can do to finish the “ must-dos ” of your day , join Felicia Brown for tips and strategies to overcome burnout and re-energize your body , mind and business . You ’ ll gain clarity , improved energy and some of your missing sparkle !
Felicia Brown , LMBT is the owner of Spalutions , a firm that provides business and marketing education , coaching and consultation for spa , wellness and massage professionals . She is the owner of A to Zen Massage , a wellness spa in Greensboro , NC , a Certified Guerrilla Marketing Coach and NCBTMB / FL / GA Approved Provider . Felicia is passionate about inspiring others . It has long been her practice to share her knowledge and experience to help others succeed . She is the author of several books and has written for many trade publications including DAYSPA , Skin , Inc ., Les Nouvelles , Massage Magazine and Dermascope .
Your Choice for Sensitive Skin
SUNDAY 10:00 - 11:00a • W230B
Anti-aging and healing skin care can be found in one highly specialized sensitive skin product line , Hale & Hush . Learn how sensitive skin can range from mild or periodic sensitivity due to stress , environment , hormones , chemical irritants , or severe or chronic sensitivity from serious health challenges and treatments or medications that accompany them . This class will show you how Hale & Hush is complementary to the other lines you currently utilize in your spa .
Kris Campbell worked for an FDA cosmeceuticals lab where she helped clients create their brands prior to becoming the Founder and Managing Director of Hale & Hush , a skincare line dedicated to sensitive and health-challenged skin . Kris is a trainer , writer for trade publications and speaker on a variety of subjects including ingredients and health challenges .
The Art of Brazilian Sugaring
SUNDAY 1:00 - 2:00p • W230A
The average cost per Brazilian wax is $ 7 . The average Sugaring Brazilian cost per service is about $ 1.50 . By cutting out sticks and using one ball of sugar per client , this is an easy way to increase revenue . You can charge $ 5-10 more for all-natural sugar options and clients experience less irritation , slower regrowth and smoother skin . Boost client loyalty and your bottom line with Sugaring added to your menu . Grace will show you advanced techniques with the paste / ball method and how to best integrate sugaring services to your salons and studios .
Intimate Bleaching Process
SUNDAY 4:00 - 5:00p • W230A
Bleaching is by far one of the most profitable menu items at Grace ’ s studios . Client time bookings of 20-30 minutes yield a base price of $ 250 per session appointments plus gratuity . Given the sensitive nature of bleaching , Grace ’ s procedure is delicate and professional , yet efficient . Repeat clients make up 85 % of her successful studio business . Grace will show her technique and trusted products that have kept her clients coming back for years . Learn how to easily upsell the procedure to your current clientele and attract new customers .
Vajazzle Upsell & Application
MONDAY 2:30 - 3:30p • W230A
Vajazzling — short for “ vagina bedazzling ”— can be an easy and fun way to increase your profits by attracting new clients looking for these services or upselling your current clients . Vajazzles are body gems glued to the skin near and around the pubic area , primarily for women . Vajazzles must be applied to clean , smooth , hairless skin . Grace and her team will teach you the application art form to get perfect placement the very first time . Vajazzles offer another high profit margin service to your salon .
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