HAIR TRENDS
Hottest Looks
BEAUTY BY IMAGINATION
We are WetBrush , Bio Ionic , Ouidad , Solano , EPIC Professional , Goody & Curls
SUNDAY 9:00a - 6:30p l MONDAY 9:00a - 5:00p • EXHIBIT FLOOR – BOOTH 4359
We are a company of dynamic and innovative beauty brands that engage , inspire and satisfy a discerning community of employees , customers , clients and stakeholders . We create and develop brands that are authentic , loved and are leaders in their categories . We offer a varied portfolio of high quality , performing and on trend beauty products for all . We deliver imaginative yet real solutions for a beautiful , happy life .
We are WetBrush , Bio Ionic , Ouidad , Solano , EPIC Professional , Goody & Curls .
JEROME DEMONTE STUDIO LLC
JEROME DEMONTE
KERATINWORKS
CORINNE OHAYON
WINSTON BENNETT
WINSTON BENNETT
KERARX
JEREMIAH SAMMONS
SHARK FIN SHEARS
Let Your Fantasy Show
SUNDAY 10:00a - 11:00a • W221C l MONDAY 1:00 - 2:00p • W221C
This live fantasy demo will leave you wanting more ! From model selection tips to costuming , makeup & finally building fantasy and avante garde hair the proper way . Let your fantasy and imagination run wild . Competition tips for 1st , 2nd , & 3rd place winnings are just a tip of the iceberg . Lightweight foundations , color schemes & themes await you ! Get away from the chair and walk in your fantasy with me .
Become an Expert in Non-Toxic Smoothing Treatments
SUNDAY 1:00 - 2:00p • W221A l MONDAY 10:00 - 11:00a • W221A
This Keratinworks course will offer a comprehensive understanding of the current trends in smoothing treatments – keratin , botox , taninoplasty , deep repair and other similar products as well as the chemistry behind them . Corinne will teach you tips and techniques on how to produce the best results from consultation to client feedback . She will teach you how to always achieve customer satisfaction , client referrals , optimize your time for maximum revenue , give you tools to educate your client and how to sell treatment . You will also get access to our online education page to get certified !
French Girl Bob
SUNDAY 11:30a - 12:30p • W221B
This style was popularized by the French in the 20th Century with Coco Channel . It is a classic , timeless look that has become extremely popular . Learn disheveled chic , architecture styled hair . Rarely will you find a French woman with perfectly styled hair . Typically they will have a messy bed head effect . This cut is essential to achieving this iconic , classic look . Join Winston Bennett as he shares his globally distinctive technique on achieving the perfect French bob .
THE BOY ( ISH ) PIXIE
MONDAY 11:30a - 12:30p • W221B
Come learn this asexual trend that ’ s edgy but still girly . This style will keep the fringe soft for a texture but incorporates shaved details and an exact part for an edgy but vintage appeal . Join Winston as he shares some of his attention getting techniques on achieving the boy ( ish ) pixie .
Become A Certified “ Keraplastician ”
SUNDAY 1:00 - 2:00p • W221D
Earn more $$$ for yourself and your salon by learning the benfits of adding a formaldehyde-free keratin smoothing system to your service menu . In this exciting class , attendees will explore the difference between the industry ’ s most popular smoothing treatments / keratins while learning more about the revolutionary new Keraplasty Keratin Smoothing System , a Triphasic Formulation which thickens hair by replacing amino acids missing in the hair strands , restructures disulfide bonds to reduce / control curl , and improves the condition of the hair by creating a protective protein layer around the hair to eliminate frizz and smooth the cuticle for up to 4 months . All class attendees will have the opportunity to earn their Keraplastican Certification and will receive a certificate .
Modern Shag
SUNDAY & MONDAY 1:00 - 2:00p • W224A
# TRENDING- Join us for a fun , simple way to produce todays trending “ shag ” haircut . We will talk about the numerous variations of a shag hair cut , pushing creative boundaries and how you can simplify your styling techniques .
WILLY HYDE
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