11K + Attendee Visits
MEET OUR ATTENDEES
ESTHETICIANS SALON & SPA OWNERS
COSMETOLOGISTS
NAIL TECHNICIANS BARBERS
MAKEUP ARTISTS
REACH A GLOBAL BEAUTY COMMUNITY READY TO BUY
11K + Attendee Visits
47 %
Were new to Premiere
Columbus 93 %
Made Purchases on the Show Floor
53 %
Made Purchases They Normally Wouldn’ t Make
* Data collected from 2024 survey